2012 USGP COTA Facility Review

Michael locks a wheel at T12
I had the pleasure of attending the inaugural Formula 1 US Grand Prix at the Circuit of the Americas last week and want to write up my thought after the event. This is not a review of the race itself but rather a review of the venue from a fans point of view and how it compares to other race events I have been to such as IndyCar (Infineon), NASCAR (Infineon) and the 2002 F1 USGP at Indianapolis.

Getting to and from the track
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Having read nightmare predictions about parking at the race I decided to use the free park and ride shuttle from the Travis Expo center instead of shelling out $200 for a parking pass. I was quite concerned about how long it would take to get to the track but the folks at the shuttle did an excellent time and it took ~10 minutes to park and no more than 15 minutes after that to board the shuttle. The shuttle ride itself took only 20 minutes which means the total time from entering the paring lot to getting to the track was under 45 minutes which is pretty good for a first time event. Once the shuttles drop you off it is a longish walk (~0.75 mile) to the track gates themselves so you are going to want to wear some comfortable shoes.
Walking to COTA

The return trips had a long line to get on the shuttle though once again they were very well organized. Friday was a 10 minute wait with Saturday in the 20 minute range. As expected Sunday was the longest wait at ~45 minutes which again is not that bad when you have 110,000 people trying to leave at the exact same time.

Having spoken to some other folks who took the parking passes it appears that the had zero issues parking and you could have saved a bunch of time by using the pass. I’d recommend getting a pass for $200 and then splitting the cost among 7 people in a minivan 🙂

Facilities
The facilities were pretty well laid out and the first thing you saw on entering the track were the large merchandise booths. They were pretty crowded during the day and actually ran out of many items so I’d recommend buying the stuff you want asap on Friday morning (which is when this photo was taken).
Lotus F1 Team Merchandise

There were a lot of food options at the track with things like Outlaw Grill, Po’ Boys, pizza, Krispy Kreme, nachoes, etc… Apart from the pizza and a few vegan tamales the veggie options were a bit thin so you may want to plan for that. The worst problem though was that the lines at every single outlet were soooo long that after day 1 (~60,000 attendance) we just smuggled our own food in as it wasn’t worth it to stand in line for 30+ minutes just to get a burger. The track really needs to get more concessions ready for the next race

There were a huge number of porta potties lined up right behind the stands and also in the shuttle area which meant that we did not have long rest room lines. The track was also actively trying to improve during the event. People complained about a lack of trash cans in the stands and they brought them in to the stand stairwells for day 2 and 3. All in all the track did a great job serving a huge crowd in their very first year and I am confident that they will only get better next year.

Track Seating
Button Vs Kimi
I was sitting in Sec 9, Row 33 of the T12 stand which put me ~10 feet past the apex of T12. These were the most expensive seats ($500+) in the race and the price was justified by the view. Apart from the excellent view of T12 (above), you could also see turns 13, 14 and 15 up close, turns 5, 6, 7 on the other side of the course and you also had a distant view of turn one though it was too far away to be able to tell which cars were which. One issue with sitting high up was that its too hard to read the text on the big screens (sec 9 is equidistant between 2 screens which exacerbated the problem) which makes it hard to follow the race in details. If I was doing it again I would sit towards the bottom of the T12 stand as you are closer to the cars and the loudspeakers at the bottom will let you follow the race better. Since most of the passing happens at T12 anyway you dont really miss too much by losing the view of the far side of the track. The following video was taken during the installation laps from Sec 9, Row 1 at T12.

Turn 3 was a stand which received rave reviews from the assembled journalists. The painted runoff areas lead to some spectacular photographs and the drivers love the high speed sweepers which are reminiscent of Silverstone. However as a fan I’d rather watch some passing or passing attempts and with only two moves being pulled off at T2 all race I’d suggest sitting in a different stand.
Vitaly Petrov - Caterham F1

The general admission areas of the track has some spots with excellent views as long as you come early and camp out. The prime spots IMHO were in front of the T15 grand stand (allows you to see down the straight), T19, exit of T20 (great acceleration + view of the podium, pic below) and the entrance of T1 (packed on all 3 days). If you are willing to come in early and camp out I’d suggest doing that as it will save you a lot of money and be a more memorable experience. You can also try going into the tower which gives you a spectacular view of the track but you will likely need binoculars or a long lens to be able to identify cars and follow the action.
Nico & Michael

Finally if you can get access to a PSL seat I’d recommend T15 and T1 as they will allow you to see down the straights which really shows the speed of these cars.
ga_seating

Autograph sessions
Autograph Schedule
The track had autograph sessions for all the drivers but the drivers were there for just 15 minutes which is truly pathetic when you have 110,000 paying fans at the event. FOM should really force all drivers to have at least a 30 minutes session and extend it to an hour for the more popular teams and drivers (Red Bull, Ferrari, McLaren, Kimi, Schumacher, etc…). Compare this to NASCAR and Indycar where you can get a garage pass and chat with the drivers, F1 is extraordinarily fan unfriendly. As a friend of mine said later – welcome to F1 where the fans come last.
Caterham F1 Autograph Session

Driver identification
Once other thing that F1 really needs to learn from NASCAR is in easy identification of the drivers. While the cars themselves are very easy to identify, it is almost impossible to tell the team mates apart. Some drivers use very different helmets (Michael and Nico, Alonso and Massa) which make them easy to identify but to many of the team mates use helmets that are too similar to differentiate at 100 mph from 20 meters away. And to top it off people like Hamilton and Vettel actually changed their helmet on each day of the race which made them even harder to identify. The only team with a clearly readable number on the car was McLaren (rear wing endplate). Even the HRTs which have a large number of the car have put the significant digit on the sidepod such that it is difficult to differentiate 22 and 23(below). FOM should force team mates to have clearly differentiable helmets and also make drivers carry the helmet (or a replica) on the parade lap so that fans can tell who is who.
HRT action
Update: I’ve gotten a few comments on the various forums about how I’m not a regular follower of F1 and I should be able to tell from the pylons over the drivers. First off I am a regular F1 follower and have missed only a handful of races since 1994. Second the pylons are quite small and hard to see on a moving car especially with changing light conditions and the various background colours – super slow-mo replay has really spoiled us TV watchers. And finally the pylons are set based on points from the previous season and change between drivers – Lewis and Jenson have swapped pylons every single year which means you have to re learn them all the time. The days of Stewart and Senna having the same helmet throughout their careers really did make the ID easier. The suggestion of coloured noses instead of pylons is great but I’m sure the sponsors will object to losing billboard space.

Hotels/Flight profiteering
Now I come to the part of the experience that really pissed me off. The rampant profiteering from the hotels and airlines lead to $750 round trip airfares and places like Motel 6 charging $300/night. I understand supply and demand makes rates go up but raping your customers also guarantees zero repeat business. One person I met said that the Austin Crowne Plaza was charging $750 per night with a 4 night minimum when their usual rates are ~$120/night. With ridiculous prices like this the price of a race weekend for a couple from the Bay Area would be well over $6000 ($1100 tickets, $1500 airfare, $3300 hotel) at which point I would rather go for a luxury cruise or drive the Nurburgring instead. This is no fault of the race organizers and is out of their control but is the thing that is making me want to avoid the race in future. Hopefully if the New Jersey race does happen the profiteering wont be as bad since 100,000 people would just be a drop in NYC bucket

Off-Track Events
One of the best things about attending an F1 race is the number of F1 related off-track activities that take place. The Formula One Team Association (FOTA) held their first american FOTA Fan Forum where 500 fans got to directly interact with team representatives ask the kind of questions you never see on TV. I was unable to attend but will definitely try to attend the next time.

Fans of F1 history also got to attend the world premier of “1: The Unvarnished Story” which charts how safety has improved over the years. The red carpet held at the Paramount theater attracted a host of F1 luminaries like Sir Jackie Stewart, Emerson Fittipaldi, Damon Hill, Bernie Ecclestone, Herbie Blash, Eddie Jordan, Christian Horner and Martin Brundle. I highly recommend watching the movie when it release to the public. The target rich environment was an awesome place to be if you are an autograph seeker 🙂
New Autographs

For the more casual fans Austin create the F1 Fan Fest which shut down a 9 square block area of downtown Austin with music, food, stores and all manner of motorsports related activities. Mobil 1 had a tent where fans to do a pit stop on an actual McLaren show car while Red Bull and Lotus show cars were all over the place. If you are staying in a downtown hotel it is well worth a visit to the fan fest.
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Fanvision
Thanks to Adrian in the comments for reminding me about Fanvision. This is a mobile controller that you can rent for $69 for a weekend and gives you access to multiple video and audio feeds as well as live data statistics. I decided not to get one as I expected to use earplugs the entire weekend which would have made the audio pointless. People around me did have them and the verdict was a little split. Most everyone felt that the video was pretty useless as the screen is quite dim and can barely be seen in direct sunshine. People did use them to get live stats since the intermittent cell service made all the free timing apps very flaky at the track. Those that used the earphones said that they were able to hear the audio and really liked the ability to plug into a drivers radio feed as well. When you spend this much on the race its probably worth spending the extra $70 🙂

Bottom Line
All-in-all it was an enjoyable experience and I would recommend doing it at least once especially if you have never been to an F1 race before. It is however quite pricey and as a result I’m not sure if I will be going back next year.

Cross-posted at http://www.rahulnair.net/blog/2012/11/24/circuit-of-the-americas-facility-review/
All photos by Rahul Nair & Nithya Selvaraj

4 Replies to “2012 USGP COTA Facility Review”

  1. nice write-up and pictures. I agree with most of the comments. We used the downtown shuttle and the wait times were longer (30 – 45 minutes each direction) but very well organized. My only complaint on logistics is that for a track which is going to rely so heavily on shuttle buses for 100,000 spectators, the drop-off point should be closer to the track. I didn’t appreciate a 30 minute walk to/from my seats to the buses. We had seats in the 4th row of the T5 stands, midway through the colorful esses. It was an interesting spot, but limited in view elsewhere on the track. For the race we moved down to the grass between T2 and T3, much closer to the track. From there we could see from the exit of T2 all the way up to the end of T5. Directly across the track we could see the cars exiting T14, coming straight towards us, hitting the T15 right hand turner and running towards T19.

    This was my first F1 race. I really enjoyed the whole atmosphere of the weekend. My flights from the Bay Area to Austin and back home were full of people going to the race, the bars were crowded with race fans eager to swap stories, and of course the race itself was terrific. I’ll definitely be attending more races down the road.

  2. Laurel and I were also at the event. We booked flights and an apartment via airbnb downtown in January, before the rush, and got cheap flights and a very good deal. We were tired from all the walking, used the downtown shuttle but would get a parking pass next time. Our seats were on T4, we sat in them for qualifying, but decided to stay in the GA area by T1 for the race. It was less packed in to sit on the “grass” than to be jammed in a small space on the bleachers. The rules said no food to be brought in, but they weren’t checking carefully so we took some nibbles in. It’s a huge and very impressive facility. The track is very wide and the racing on the day was exceptional, lots of action. The biggest cheer from the audience was when Hamilton overtook Vettel. There was a Fancast portable TV unit that we rented for $69 for the weekend. It was excellent, real time stats, choice of in car cameras etc. I want to see this set of data feeds as a web service so I can watch at home. We’re hoping to go again next year if we can afford it.

  3. Rahul complained that it’s difficult to tell the team cars apart since their numbers are often small or obscured, and the driver’s helmets aren’t always distinctly different. True. However, each car is required to have a T-bar camera mounted above the engine air intake. It looks like a mini wing… very mini. On the #1 team car, it must be predominantly fluorescent RED, and on the #2 car it’s fluorescent YELLOW.

    Other than the often miniscule number, that color detail is the only official means of differentiating the cars without the drivers’ helmets. While clearly different and consistant among all the teams and cars, it’s small, and can also be difficult to pick-up at a distance. Especially if you’re red-green color blind.

    IMHO, the color identifier should be larger. The Red Bull team cars have brightly colored nose cones that are clearly visible at a great distance. If every car in the field had similarly bright noses that followed the #1 red / #2 yellow format, driver ID would be very easy for the fans. But, as Rahul quoted a friend, ” – welcome to F1 where the fans come last”.

  4. Actually, the high hotel prices were largely the fault of the Circuit. They had numerous room-blocking contract with area hotels. This artificially drove supply down, drove prices up, and induced purchase urgency on the consumer.

    A few weeks before the race, when COTA’s room-blocking contracts began to expire, vacant rooms began to flood the market and rates dropped precipitously. There were thousands of rooms available in Austin on GP weekend, but most were unaware of it due to the propaganda being spewed by COTA.

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