Dany Bahar – Page 3 – Chapman Report Online

February 23, 2010

Naomi Campbell thanks Lotus Cars

Lotus, Britain’s leading sportscar company was honoured to welcome supermodel Naomi Campbell to its Norfolk HQ when she visited to thank the workforce for their support in her fundraising efforts for victims affected by Haiti’s tragic earthquake.

Part of Naomi’s plans to achieve maximum charitable support for ‘Fashion for ReliefTM’ includes a collaboration with sportscar company Lotus and together they have developed a scheme for eight ‘Naomi for Haiti’ limited edition Lotus Evoras.

Proceeds from the sale of the eight ‘Naomi for Haiti’ Evoras will be donated to the Fashion for ReliefTM Haiti appeal and are expected to raise hundreds of thousands of pounds for the cause. Bidding commenced at last Thursday’s Fashion for Relief catwalk show (18 February 2010) when the first of the eight cars went under the hammer and achieved an incredible £320,000. Cars Two and Three also went under the hammer that night, raising £460,000 and the remaining five cars are available to the highest bidder on www.naomiforhaiti.com

During her visit to Lotus, Naomi met the designers and production teams responsible for bringing this very special project together. Each of the Lotus employees involved in creating the eight ‘Naomi for Haiti’ Evoras has donated their time and expertise to the project and Naomi was keen to thank all involved for their generosity.

Naomi spoke directly to the Lotus team commenting, “I am incredibly grateful to everyone who has generously donated their time and effort to make Fashion For Relief happen. I’m thrilled with the support from Lotus and to have teamed up with my great friend Gino Rosato for this important cause. I hope we continue to raise awareness and as many funds as we can.”

Whilst Naomi was at Lotus she posed alongside F1 Driver Jarno Trulli and former Prime Minister of Malaysia Tun Dr Mahathir Mohamad with a replica of the ‘Naomi for Haiti’ Lotus.

Lotus CEO Dany Bahar commented on the pleasure the Lotus team took in Naomi’s visit, “Lotus is honoured to work with Naomi on this extremely important campaign for Haiti. I am so proud of the efforts the Lotus people have gone to to ensure Lotus can contribute to the Fashion for Relief charity and support those in need and distress. Naomi’s visit has had a great impact on the workforce who were thrilled to see such a high profile celebrity contribute her time to charity, just as they themselves have done.”

[press release from Lotus]

February 16, 2010

New Lotus Elise Model Year 2011

The new Lotus Elise probably has the lowest CO2 for its performance for any gasoline high performance sportscar in the world

The Lotus Elise revolutionised the sportscar market 14 years ago when the small lightweight agile 2-seat mid engine sportscar was introduced. By ensuring that the Elise stuck rigidly to Lotus’ core values of performance through light weight, the Elise was able to produce supercar performance with city car economy.

Making its debut at the 80th International Geneva Motorshow, the 2011 model year Lotus Elise introduces a number of changes and improvements to maintain its class leading position.

For the 2011 model year, the Elise range will consist of the following variants:

· Lotus Elise – 136 PS, less than 155 g of CO2 /km – new 1.6 litre engine
· Lotus Elise R – 192 PS, 196 g of CO2 /km – 1.8 litre engine
· Lotus Elise SC – 220 PS, 199 g of CO2 /km – 1.8 litre supercharged engine

Key changes and improvements to the whole of the 2011 model year Elise range

· New evolution body design incorporating new front clamshell, rear bumper and engine cover
· New all in one integrated headlights including LED day light running lights and LED direction indicators
· Improved aerodynamics with a reduction in Cd by 4%, resulting in better fuel economy
· New cast and forged wheels
· Vehicle warranty increased from 2 years to 3 years and 36, 000 miles

Additional changes for the 2011 model year entry level Lotus Elise
· New high technology 1ZR-FAE 1.6 litre engine with Valvematic and Dual VVT-I technology to optimise the performance and efficiency of the engine
· Less than 155 g of CO2 per km (an improvement of over 13% compared to the 2010 Elise S)*
· Combined fuel consumption 6.14 litres / 100 km (46 mpg)*
· New 6 speed close ratio gearbox
· Cruise control available as part of the Touring pack

The body – an evolution

The new 2011 model year Elise range is on sale now and will be in showrooms from April 2010. The body of the new 2011 model year Elise is an evolution of the iconic Elise design, retaining the character and style, while offering a more planted, purposeful stance and a pure, contemporary look that links it to the Evora. As with all Lotus product the design is an exciting blend of dramatic style and functional efficiency

The new Elise body has a fresh sculptured front, including a new bumper, front clam and access panel that combine to give the Elise a wider look with more road presence.

At the rear of the car the new engine has been encased by a distinctive “twin-spine” engine cover whilst lower down a more aggressive diffuser is tightly wrapped by an elegant new bumper design that now includes the rear licence plate.

New headlamp units with distinctively sculptured LED lighting guides (incorporating daytime running lamps and direction indicators) give a contemporary twist to this classic design. Elsewhere, the signature, Lotus “mouth” and familiar sculptured forms have been sensitively refined to give a crisper, more dynamic look. The repositioning of lamp functions has enabled the creation of broad clean surface between the fenders which combines with sleek corner intakes and prominent splitter detail to give a broader more planted stance.

The theme of purity is carried through to the cooling apertures that are efficiently finished with a new lightweight aluminium mesh that gives the car a classically sporting character.

The rear boot is now opened from the cockpit rather than via a separate key operation. The high quality feel of the Elise is continued throughout the car with the Elise graphic incorporated into the new side LED direction indicators, like those on the Evora.

The driving position, from the perfectly positioned pedals and steering wheel, to the comfortable and supportive seats with ProBax** technology means that, like all Lotus cars, the driver becomes part of the car rather than being just a passenger.

With the sleek new body the aerodynamics have improved giving a reduction in the coefficient of drag of 4%.

Finally, a choice of two beautiful, light weight wheel designs are available; an incredibly light forged wheel and a new cast wheel completes the picture for this sensitive update of a Lotus Icon.

Additional changes to the 2011 model year Lotus Elise

The new 2011 model year Elise has a number of additional changes and improvements, with the installation of a new advanced 1.6 litre Valvematic engine meeting EURO 5 regulations. This new engine is 200cc smaller than the outgoing Elise S model and produces similar power (136 PS, 100 kW, 134 hp at 6800 rpm) with maximum torque of 160 Nm, 118 lbft at 4400 rpm, but offers a significant improvement to fuel economy of over 23%, to 6.14 litres / 100km (46 mpg)* and a reduction in CO2 emission by more than 13%*. This provides the new Lotus Elise with the lowest CO2 per performance for any gasoline high performance sportscar in the world. This high technology engine is mated to a new 6-speed manual gearbox, providing closer and more performance orientated ratios than the outgoing 5 speed box.

The 1.6 litre engine is controlled via the bespoke Lotus T6 engine management system. Cruise control is available on the Elise for the first time with the controls present on a stalk located to the left of the steering column.

New cast wheels have been designed specifically for the Elise and the new optional forged wheels weigh just 29.26 kg per set, 2.14 kg lighter than a set of lightweight cast versions. Both are available in silver or black colour.

Dany Bahar, Chief Executive of Group Lotus said, “The Lotus Elise revolutionised the sportscar when it was launched 14 years ago and now the Lotus Elise has become greener, giving drivers access to class leading performance with less guilt.”

Donato Coco, Director of Design said, “The Elise is an iconic sportscar and it was important that we did not complicate its design, so we made the car more pure in its look, improved the aerodynamics, and gave it a more contemporary look with high quality detailing.”

Paul Newsome, Director of Lotus Product Engineering said, “We are always looking at ways of keeping the Elise ahead of its peers and for the 2011 model year we have improved efficiency without losing the innate fun that has made the Elise legendary.”

Andreas Prillmann, Chief Commercial Officer for Lotus Cars said, “In its 14 years of production the Elise has accounted for 32% of all the 61 years of Lotus production, illustrating how significant to the brand and well loved it is. The 2011 model year Elise is greener, purer and more desirable, making it even more relevant to today’s marketplace. The new Elise underlines Lotus’ reputation as one of the most innovative sports car manufacturers in the world.”

Performance

Lotus Elise
0 – 60 mph 6.0 seconds*
0 – 100 km/h 6.7 seconds*
Maximum speed 200 km/h (124 mph)*

Lotus Elise R
0 – 60 mph 5.1 seconds
0 – 100 km/h 5.4 seconds
Maximum speed 222 km/h (138 mph)

Lotus Elise SC
0 – 60 mph 4.3 seconds
0 – 100 km/h 4.6 seconds
Maximum speed 233 km/h (145 mph)

The 2011 model year Elise in more detail.

The Elise – the entry model

Engine

The Lotus Elise introduces the new 1598 cm3, 1ZR-FAE engine, provided by Toyota. The key to this engine’s performance and efficiency is the Valvematic system (a variable valve lift mechanism), which is combined with the dual VVT-i (Variable Valve Timing-intelligent). The engine continuously controls intake valve opening/closing timing and the intake valve lift to vary the volume of the intake airflow, giving significant improvements in efficiency and fuel economy. This ensures optimal performance based on the engines operational condition, thus helping the Elise achieve both high fuel efficiency and high performance.

First of all, the maximum power output is achieved at near maximum revs (engine speed) of 6800 rpm and maximum torque (a respectable 160 Nm, 118 lb.ft) is reached at 4400 rpm. This gives a good combination of mid range pull but also encourages the driver to rev the engine to the maximum permitted engine speed of 7000 rpm (transient rev limit). Like all Elise sportscars, there are three shift up lights, on the binnacle cumulatively lighting when the driver is getting closer to the rev limiter and when all three are illuminated, they flash to indicate that the driver is almost on the rev limiter so time to change up a gear!

The height of the engine cover has been raised by 34mm to accommodate the taller 1ZR engine compared to the previous 1ZZ engine from the outgoing model due, in part, to the additional Valvematic technology included on the new engine. This has given Lotus engineers an opportunity to subtly redesign the rear engine cover to match the design theme from the front and rear of the car.

Chassis
The Lotus Elise is built around the revolutionary and award winning extruded and bonded aluminium chassis, with a lightweight steel rear subframe. The chassis weighs 68 kg (150 lbs) and has a stiffness of 9,800 Nm per degree, giving a high level of control of the suspension. At the rear, and also acting as a rear energy absorbing crash structure, a lightweight steel subframe carries the engine and gearbox. At the front, the radiator and key ancillaries are mounted into a high tech composite energy absorbing crash structure that is both lightweight, compact and over three times more energy absorbing than the equivalent steel structure.

Ride and handling
The legendary Lotus ride and handling gives a superb high performance, sporty drive, combined with a compliant ride and progressive on limit handling, it makes the Elise a car that demands to be driven.

The entry level Lotus Elise weighs 876 kg, making it one of the lightest fully homologated sportscars in the world. This low weight translates into efficient performance with minimal environmental impact in terms of emissions and fuel consumption. The efficiency of the Elise structure means that the 136 PS (100 kW, 134 hp) delivers phenomenal performance.

Few cars can match the delicacy and accuracy of the steering, throttle and brakes of the Elise and all of these factors contribute to the excellent driving experience of the Elise.

Safety
The Elise has high performance AP Racing callipers at the front and Brembo callipers at the rear linked to 282 mm vented and cross-drilled cast iron discs to give excellent stopping power.

The Elise comes as standard with a track tuned ABS system that is designed to be unobtrusive under normal driving conditions. This system is designed to be used on track and has a high threshold, only intervening in emergencies.

The ABS system is linked to a lightweight pedal box with steel pedal arms and extruded aluminium pads. This unit also has an electronic (drive-by-wire) throttle for quick, smooth and more linear engine response.

The impressive braking coupled with excellent handling gives good primary safety and the composite front crash structure and rear crash protection offers efficient secondary safety. Driver and passenger airbags and pre-tensioning seatbelt are standard on all Elise models.

Prices will be announced in March 2010

February 13, 2010

Naomi Campbell and Lotus Cars join forces for Haiti

In response to the horrific natural disaster that has crippled the nation of Haiti, Naomi Campbell together with Lotus Cars will be auctioning eight special edition “Naomi for Haiti” Lotus Evora sports cars, with the proceeds from the auction going to help the relief effort in Haiti.

The Lotus Evora is a very desirable, multi-award winning, high performance, mid-engined sports car that presents a fantastic piece of design to bid on. The “Naomi for Haiti” Evora sports car has been specially designed by Lotus Design Director Donato Coco and reflects Naomi’s design direction. The bespoke styling combines the flag of Haiti with a dramatic colour scheme and the cars include a full range of options, meaning these cars will all become desirable collectors items.

The “Naomi for Haiti” Evoras will be auctioned at Naomi Campbell’s Fashion for Relief TM charity fashion show on the 18th of February at the London Fashion Week venue at Somerset House. The remaining “Naomi for Haiti” Evoras will be entered into an auction run on the “Naomi for Haiti” website www.naomiforhaiti.com and bidding will commence at 0800 GMT on the 19th of February and will end at 1200 noon GMT on 28th of February 2010.

The grand total raised for the charity and the highest bidders will be announced by Naomi Campbell at the Geneva Motorshow on the 2nd of March. There will also be a link to the “Naomi for Haiti” website from the Lotus Cars website http://www.grouplotus.com/cars/home.html.

The Fashion For Relief TM event has selected to support the White Ribbon Alliance as it campaigns for the health needs and rights of women and girls around the world, especially supporting its partners in Haiti at this time to rebuild the healthcare system for mothers and babies.

Naomi Campbell says, “I am deeply saddened by the recent tragedy in Haiti. So many have been killed and severely affected by the earthquake – women and children in particular are most vulnerable in disasters. Fashion is universal, personal and touches everyone. I am delighted that Lotus Cars is supporting my Fashion for Relief TM charity and I am sure with such generous help we will raise crucial funds to help save the lives of women and children.”

Dany Bahar, CEO of Group Lotus Plc, stated, “It is a very admirable cause and we are proud to be supporting Naomi Campbell with her Fashion For Relief TM event in aid of the women and children affected by the terrible disaster in Haiti. The whole of Lotus is supporting this very deserving charity, with many working in their own time in order to raise money for the women and children affected by the earthquake in Haiti.”

The Red Cross has said that the earthquake in Haiti has affected approximately 3 million people and it is reported that upwards of 200,000 people have died in the disaster. The magnitude of the earthquake combined with the local geography and house building techniques has exacerbated the destruction.

[press release from Lotus]

February 1, 2010

Roger Becker announces his retirement from Group Lotus

Roger Becker, Lotus’ Director of Vehicle Engineering is retiring from Group Lotus after a long career of 44 years.

Roger, 64, joined Lotus in 1966, working on the Elan assembly line at Cheshunt, but his natural driving and engineering skills came to the attention of Lotus founder Colin Chapman and Roger was quickly moved to the vehicle development team where he worked directly with Mike Kimberley (former Lotus CEO) on the Lotus Europa Twin Cam – his first Lotus car development project.

During his career at Lotus, Roger has been responsible for the development of every Lotus car, including the legendary Esprit, Excel, Elan, Elise, Exige and the new critically acclaimed Lotus Evora. Roger has helped to maintain the philosophies laid down by Colin Chapman and has ensured that the essence and purity of Lotus is instilled in all new Lotus cars. He also has imparted his chassis engineering knowledge and development skills to many of the world’s major automotive manufacturers in support of Lotus’ consultancy engineering business.

On his retirement, Roger Becker said, “I have had a dream career at Lotus, with the honour of not only working directly for Colin Chapman but also working with some of the finest people in the motor industry. With the Lotus Evora successfully entering the market with unprecedented global adulation, and at 64 years of age, I feel now is the natural time to retire. The Evora has given me my finest hour at Lotus and I leave knowing it will be the foundation of all our next generation cars. The product engineering team will build on this to develop many more award-winning products and I wish them every success for what promises to be a very exciting future for Lotus cars and the Lotus brand.”

Dany Bahar, CEO of Group Lotus plc said, “On behalf of all the staff at Lotus, I would like to thank Roger for his contribution to Lotus over 44 years and we wish him well in his retirement.”

[press release from Lotus]

January 29, 2010

Heikki Kovalainen visits Lotus

F1 driver Heikki Kovalainen visits the home of Lotus Cars to meet the Lotus family and choose the scheme for his personalised Lotus Evora.

It was a real thrill for the Lotus workforce to see Lotus F1 Racing Driver Heikki as he was given a personal tour of the production facilities yesterday, and even more exciting for those few employees who got a rare chance to be driven by the F1 star as he tested the Lotus Evora on Lotus’ own test track for the first time.

During his day with Lotus Cars Heikki was given a special tour of the Classic Team Lotus workshops by Clive Chapman, son of Lotus founder Colin Chapman during which he chatted to Clive and Engineer Bob Dance about their first hand experience of some of the most successful and iconic F1 racing cars of all time. The tour was steeped in Lotus history and included some of the F1 cars that helped Lotus to achieve 79 GP wins, seven constructor’s titles and 6 drivers’ championships, including Emerson Fittipaldi’s Type 72.

Dany Bahar, CEO of Group Lotus plc said, “Group Lotus is very proud of its racing pedigree and we are all very excited to share our story with Heikki. It was our honour to welcome Heikki to Group Lotus and we wish him and the Lotus F1 Racing team every success for the 2010 F1 season.”

Dany Bahar continued, “We take great pride in the sports cars that we produce at Hethel and Heikki’s visit provided a great opportunity to show off the multi-award winning cars that we produce and the advanced niche production facilities at Hethel.”

Heikki was not on Lotus soil long before he was behind the wheel of the Lotus Evora trying it on for size on Lotus’ own test track and commented “The Evora was everything I expected, Lotus is famous for fantastic sports cars and the Evora did not disappoint. The power to weight ratio gives the car a real racecar feel and allowed me to really push the car round the track. I enjoyed every lap and had fun sliding it sideways!”

He went on to say, “The day has been great, I was really excited to see so many happy, motivated people and the support of the Lotus workforce is very much appreciated, I really got a sense of the passion the people have for the Lotus brand.”

Heikki concluded, “I’d really like to thank every one at Lotus for a great day, it was an honour to meet Clive Chapman and learn more abut his legendary father and to see Lotus’ classic F1 cars. I’m really keen to drive one of the JPS cars and maybe will be at Lotus again sometime soon to drive the Type 72!”

January 27, 2010

Andreas Prillmann appointed as Chief Commercial Officer of Lotus Cars

Lotus continues to expand and strengthen its Senior Management team with a further appointment to announce Andreas Prillmann as Chief Commercial Officer responsible for Sales, Marketing and After-sales functions.

Andreas comes to Lotus from Ferrari where he held the position of Director of Business Development, a role that involved the reorganisation of the worldwide business model and dealer development.

Prior to Ferrari, Andreas enjoyed roles at Aston Martin, Porsche and General Motors. Specialising in the management of sales, after-sales, the dealer network, marketing and PR activities for both brands and products, he brings to Lotus a wealth of skill and experience.

Dany Bahar remarked on Andreas’ appointment, “Lotus extends a very warm welcome to Andreas, we are very fortunate to benefit from his tremendous industry experience. Andreas’ instinctive understanding of where we look to take the Lotus brand is very much aligned with my vision, and having worked with him in the past, I know the teams under his leadership can look forward with optimism and confidence.“

Commenting on this new role at Lotus, Andreas said, “It took me just ten minutes to accept the offer from Dany Bahar for the role of Chief Commercial Officer at Lotus. It was an easy decision to make as I see Lotus as a brand with so much potential and I am delighted to join this iconic company at such an exciting time and look forward to instigating the new strategic plans and initiatives that will take the Lotus brand to the next level.

[From Lotus]

January 14, 2010

New executive at Lotus Cars

Press release from Lotus:

A new decade begins with considerable changes at Group Lotus and CEO Dany Bahar is strengthening his executive team in order to take the Lotus brand to the next phase of its evolution and realise his ambitious plans for 2010 and beyond.

Lotus is pleased to announce Paul Newsome’s appointment to Director of Product Engineering for Lotus Cars. Currently Managing Director of Lotus Engineering, Paul becomes Director of Product Engineering, responsible for the engineering behind all future Lotus cars and for ensuring that they drive and perform in the way that only a Lotus can.

On taking up the challenge of Director of Product Engineering, Paul Newsome said, “Lotus has, through its launch of the all new multi-award winning Lotus Evora, again demonstrated the capability of its engineering. I look forward to building on this tremendous success with the team and delivering the exciting next generation of products we have planned. These will continue to demonstrate Lotus’ world leading attributes of performance and dynamics through light weight and take the Lotus brand into more segments of the sports car market.”

Dany Bahar commented, “This year will see some very exciting developments to the Lotus product line-up and I have set the Lotus workforce quite a challenge! The success of the changes that I and my executive team look to make relies upon their support and I thank them for their dedication and commitment in joining us on this journey.

“The executive team I am building around me represent some of the industry’s most innovative and passionate professionals and I look forward to working with Paul and the rest of the team to make Lotus the brand it has the potential to be.”

December 17, 2009

F1 Driver Jarno Trulli Sits In His First Lotus

F1 driver Jarno Trulli straight from being announced as driver for Lotus F1 Racing in Malaysia made the trip to the home of Lotus at Hethel in England, visiting where Lotus history was made.

It was an exciting day, with Jarno enjoying a visit to the production facilities, meeting Lotus staff and driving the new Lotus Evora – the first Lotus he has ever driven!

Jarno was also given a special tour of the Classic Team Lotus workshops by Clive Chapman, son of Lotus founder Colin Chapman. During the visit to Classic Team Lotus Jarno viewed some of the most successful and iconic F1 racing cars of all time. The tour was steeped in Lotus heritage and included some of the F1 cars that helped Lotus to achieve 79 GP wins, seven constructor’s titles and 6 drivers’ championships, including, Emerson Fittipaldi’s Type 72, Graham Hill’s Type 49 and Jim Clark’s Type 25.

Dany Bahar, CEO of Group Lotus plc said, “The family gets bigger with the arrival of Jarno. It was very special to host Jarno at Group Lotus, he is an exceptional driving talent and we wish him and Lotus F1 Racing every success for the 2010 F1 season.”

Dany Bahar continued, “We take great pride in the sports cars that we produce at Hethel and Jarno’s visit provided a great opportunity to show off the multi-award winning cars that we produce and the advanced niche production facilities at Hethel.”

Jarno had a fantastic time driving the Lotus Evora and visiting the home of the iconic Lotus marque, commenting, “Gino Rosato and I come from the same region of Italy, Abruzzo, we have been close friends for years and it was always a dream of ours to work together. Claudio Berro and Dany Bahar are also old friends and I honestly never thought that I would get the opportunity to work with these great people.”

He went on to say,” It was a great occasion and I thoroughly enjoyed seeing all the fantastic Classic Lotus F1 cars and new Lotus models. The facilities at Group Lotus are very impressive and I was amazed at the dedication and craftsmanship that goes into the production of Lotus cars. The Lotus Evora lived up to all my expectations of what a Lotus would be like to drive. It is clearly a very well engineered car that provides an exceptionally rewarding drive and I am looking forward to Lotus’ exciting future.”

[press release from Lotus]

December 15, 2009

Lotus Appoints New Director of Design

Press release from Lotus

Group Lotus is delighted to announce the appointment of Mr. Donato Coco as Director of Design for Group Lotus starting 04 January 2010. In this newly created role, Donato will lead all Lotus Design activities for Lotus Cars and Lotus Engineering.

Head of Lotus Design, Russell Carr will continue to work on both Lotus products and third party design work, an area which is growing rapidly especially in the emerging Asian markets.

Dany Bahar, Chief Executive Officer of Group Lotus plc said, “The appointment of Donato Coco as the new Director of Design for Lotus puts even more prominence on design within Lotus and strengthens the already talented team. We have a very busy few years ahead of us as we are working on a new strategic business plan which will include the introduction of an all new range of Lotus cars and expansion of our third party design work.”

Donato Coco is looking forward to the new challenge, “Lotus has a reputation for designing evocative sportscars and it is a great honour to take on these responsibilities and challenges. Russell Carr and the rest of the Lotus Design team have already elevated Lotus Design to a globally recognised level and the increase in our third party design work for clients around the world is proof of our capabilities. I am looking forward to building on these foundations to deliver beautiful and relevant Lotus cars designs whilst at the same time acknowledging the peerless heritage and core values of this wonderful British brand.”

Donato Coco was previously Director of Design and Development – Ferrari where he worked on the Ferrari F430 Scuderia coupé and Spider 16M, Ferrari California, 599XX and the F458 Italia. Prior to Ferrari, Donato worked for Automobiles Citroën rising to the position of Chief Designer and was responsible for, amongst others, the Xsara, Picasso, C3, C3 Pluriel, C2, C1, ZX Paris Dakar and the Xsara WRC.

Donato Coco holds an MA in Automotive Design from the Royal College of Art, London, England. Whilst at the RCA, he was awarded first prize in a design competition, which was presented to him by Margaret Thatcher when she was Prime Minister of Great Britain.

Donato Coco is an Italian national. He will be based at the Lotus Headquarters in Hethel, England.

About Lotus Design
Lotus Design has developed a unique understanding of what makes beautiful, iconic vehicles. A passion for design and breadth of experience allows Lotus to influence the whole product development process from the first mood boards and sketches through to production release. Working from a purpose built design studio since 2000, an ever-increasing global client base has seen design work delivered out of the USA, China and Malaysia. Lotus designers have a unique blend of passion and commercial pragmatism having worked on 23 major programmes including 5 production cars for Lotus and 8 production cars for clients, some of which are high volume cars in just 11 years. In each case, Lotus Design has worked closely with the client to deliver a product that fits their brand DNA and is commercially viable.

In addition to highly successful production programmes, Lotus Design also offers concept cars and show car build services presenting an enthralling blend of exterior and interior design that stimulates the customer on a practical, tactile and emotional level. Strong proportion, emotional form, dynamic line, innovative material choice and distinctive graphics are what, subconsciously; create a first and often lasting impression with a customer. In an increasingly competitive market, innovative and exciting design is relevant to all vehicle types and volumes and this is where Lotus Design excels.

September 3, 2009

Lotus Appoints New CEO

Dany T. Bahar has been appointed as the new CEO of Group Lotus effective 1st October 2009, replacing Michael J. Kimberley, who retired in July.

Prior to this appointment, Dany Bahar was Senior Vice President, Commercial & Brand for Ferrari SpA where he was responsible for worldwide road car sales and after sales business, overall road car and F1 marketing activities, licensing, and merchandising business.

Before joining Ferrari SpA, Dany Bahar was the Head of Corporate Projects Business in Red Bull GmbH. He was responsible for the overall corporate project business development, with emphasis on diversifying the business such as setting up their F1 strategy with Red Bull Racing and Scuderia Toro Rosso and the US based Nascar Team operations, acquiring football clubs in Salzburg, New York and Ghana for commercial purposes.

On his appointment, Dany Bahar said, “I am looking forward to taking on the challenges as CEO of this legendary and iconic company with a peerless motorsport history. Lotus has a worldwide reputation for innovative engineering and superb sportscars that lead the world in efficiency, design and dynamics. With the recent launch of the award-winning Evora, there is proof that Lotus is better placed than many to capitalise on the rapidly changing automotive market. I can’t wait to get my plans underway in October.”

In welcoming Dany Bahar, Dato’ Mohd Nadzmi Mohd Salleh, the Chairman of Lotus Group, stated “With Dany’s track record in motorsports and Ferrari, we strongly believe that we have found the right CEO to enhance the Lotus image, brand and reputation as a world class sportscar and engineering company. With a strong management team already in place, we are confident this objective can be attained.”

Dany Bahar, a Swiss National, holds an MBA and is married with two children.