|Lotus at the 2010 Paris Auto Show|
The New Lotus - Paris Auto Show 2010
Lotus launches a new brand identity and 5 new cars!
The New Esprit
Date: Sept 30, 2010
Lotus Esprit: The Vision
The Icon Is Back
The most eagerly anticipated Lotus makes its return. Without doubt, this is the car that the true Lotus aficionados have been waiting for: The ultimate Lotus.
The new Esprit represents the very essence of exclusive supercar driving. It picks up and exceeds the legacy of itfs forefathers. Think of it as a statement of superiority. Think of it as Lotus CEO Dany Baharfs personal statement of intent, his vision for the future of Lotus.
Dany Bahar, Chief Executive Officer of Group Lotus, said: "The Esprit is the ultimate supercar. In the past when people thought of the Esprit, they thought of the movies, Bond, Pretty Woman, Basic Instinct but this time around, the car is the star of the show."
"One has to be very careful when taking on the challenge of reinventing such an iconic classic as the Esprit . everyone has an opinion. There's a fine balance between acknowledging the greatness of the past whilst at the same time rapidly leaping forward to the future and ensuring that this car not only does the name Esprit justice but also the Lotus brand. I think we've managed to find the balance and in doing so created a new icon, a car people will find hard to resist."
"Not only does the Esprit look incredible but it has the performance to match. Wefve stuck to the Lotus core values of performance through lightweight and teamed them with future technology and exceptional engineering to ensure that the Esprit will be the leader of the pack. The design is aggressive, you have to see it to appreciate how low and wide the proportions are but it still retains a level of dignity, of class and most of all exclusivity. Ifm very proud of this car."
Powered by a 5.0 litre V8 pressure charged engine delivering up to 620 PS, the Esprit retains exceptional performance through itfs unique lightweight design making it the ultimate expression of Lotus supercar ownership. It is the supercar that will redefine ride and handling, performance, comfort and exclusivity.
The styling of the Esprit echoes the performance with strong lines throughout the sleek low body. The symmetry through the mass and proportion of the Esprit give it an intense look, it's the perfect example of the new Lotus DNA in action.
The Esprit is more than an evolution, it's a redefinition.
The New Eterne
Date: Sept 30, 2010
Lotus Eterne: The Vision
The Statement of Intent
Enter the Eterne, the four door super saloon from Lotus. If the Elite is elegance incarnate then the Eterne is elegance redefined. The Eterne is a true four door, four seater sports GT. Itfs the ultimate expression of refined style, sophistication and grace. But wait. An elegant, graceful sports car? Surely not.
A sports car by definition canft be graceful. Powerful, exciting, aggressive yes, but not graceful. Yet here it is, the ultimate paradox - the Eterne. Power and grace, performance and elegance, beauty and strength all inone stunning package.
With a 5.0 litre pressure charged V8 engine delivering up to 620 PS the Eterne is aiming for best in class performance and efficiency.
In keeping with the rest of the new line-up, the Eterne will benefit from hybrid technology.
Dany Bahar, Chief Executive Officer of Group Lotus, said: "The Eterne is sensational to look and as with the rest of the range it also over delivers in all other aspects as well. Similar to the Elite, itfs a car of perfect contradictions, itfs compact yet spacious, high performing yet low emitting, relative lightweight yet still reassuringly solid."
"We truly believe that there is a market for the Eterne, there is nothing else like it out there both in terms of design, capacity and performance. The biggest difference between the Eterne and itfs class competitors is that it's not an evolution of an existing two-door model, itfs a deliberate and considered stand-alone creation. Itfs the ultimate four door sports car."
Sometimes there are no rules to be broken, so it is time to define them instead.
Date: Sept 30, 2010
Lotus Elise 2015: The Vision
The Grown Up
Oh yes, here it is! Therefs still room for the Elise at Lotus but what a difference a decade or two makes. The Elise due for release in 2015 is a sexy, agile beast of a car. Finally the Elise comes of age.
Aesthetically itfs definitely pleasing to the eye, itfs bold directional body gives you subtle hints of the Elise of old so it still seems a touch familiar but at the same time, it couldnft be more different.
Perhaps a small example of how the car has changed would help. Aside from strong graphic styling, the practicality of the car has had a major overhaul too with sizeable improvements made to the ingress and egress - in simple terms, no more acrobatics but still all the fun you expect from the Elise.
Dany Bahar, Chief Executive Officer of Group Lotus, said: "We worked very hard on getting the Elise 2015 exactly right, itfs our entry level car so it needs to give a proper introduction to the Lotus driving experience."
"The Elise you can buy now is still a fantastic car, make no mistake, Lotus remain very proud of it, but this is a natural progression for us moving forward. The Elise 2015 will also be class-leading in terms of performance and efficiency but it will do more than that it will take the Elise model to the forefront of its class across the board."
"The design of the Elise 2015 is perfect for the target market, itfs young, strong, confident, verging on ruthless, it mirrors the engineering and technology. It's the next generation Elise for a new generation of Lotus drivers."
Fear not though, despite the dramatic upgrades the Elise 2015 has lost none of the cheeky charm that made the two-seater sports car famous, it still retains performance through lightweight and handles like a dream - albeit a quite aggressive and tension filled dream. With a 2.0 litre inline 4 pressure charged engine delivering up to 320 PS, the Elise 2015 should reach 0-100kph in under 4.5 seconds.
The Elise 2015, proving great things come to those who wait.
Date: Sept 30, 2010
Lotus Elite: The Vision
A New British Expression of Exclusivity
Look up elegant in the dictionary and youfll find variations on the following 1. dignified grace in appearance, movement, or behaviour, 2. superb taste in design, style and 3. something elegant; the ultimate refinement.
The ground-breaking new Elite is exactly that. Itfs compact yet chic body is elegance incarnate. Itfs not only exquisitely elegant, in keeping with Lotus'core values, itfs a car of substance incorporating some of the very latest technological innovations Lotus has to offer. The slick retractable hard top and the optional use of hybrid technology with KERS are typical examples of Lotus tailoring technology to deliver perfect performance.
Set for release in spring 2014, this is an innovative, exciting GT that will set a new benchmark in design, performance and emissions. And itfs not all about sleek lines and stunning bodywork with this particular 2+2, what hides beneath this shark like exterior perfectly does the aesthetics justice.
A front-mid positioned 5.0 litre V8 engine delivering up to 620 PS meaning drivers can expect to go from 0-100 km/h in approximately 3.7 seconds.
Dany Bahar, Chief Executive Officer of Group Lotus, said: "There's no denying that the Elite is breathtakingly beautiful to look at but it's so much more than that, itfs a car that over delivers in all other aspects as well. One could say itfs a car of perfect contradictions, itfs compact yet spacious, high performing yet low emitting, lightweight yet still reassuringly solid. It's a car that we are exceptionally proud of at Lotus and we truly believe that there is nothing else like it out there both in terms of styling and performance."
"Make no mistake, therefs a definite market requirement for the Elite . it's the ultimate sports car feel with comfort and space. There will always be those who believe that Lotus should stick to small sports cars but we didn't take the decision to design something like the Elite lightly, it's based on months of careful research and planning. It's worth noting that total 2+2 production represented over 20 per cent of Lotus build between 1948 and 1996 (pre small car platform) and 11 per cent over all, this sector has been very successful for us in the past and now the Elite raises the benchmark higher still."
The Elite will redefine "modern classic"
Elite Specification * Layout: 2+2 seater, front-mid-engined, rear wheel drive Engine: Petrol, hybrid optional Hybrid technology: Hybrid gearbox with integrated electric motors and KERS Cylinder: V8 Capacity: 5.0 litre Power/Torque: 620 PS / 720 Nm Rev limit: 8,500 rpm 0-100 km/h: 3.7 seconds Top speed: 315 km/h CO. approx (CO./km): 215 g/km** Weight: 1,650 kg Seats: 2+2 Transmission: Full Hybrid transmission Drive: RWD Start of production: Early 2014 Enters the market: Spring 2014 Price indication: Circa 115,000 *Please refer to the eFurther Informationf section in the Media Kit for information relating to this specification **Using optional hybrid technology