Category: Lotus news

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Lotus returns to the Big Screen

This weekend ‘The Host’ hits cinemas and stars the Lotus Evora amongst its beautiful cast.

Evora - The Host

The long awaited movie adaptation of ‘The Host’ written by Stephanie Myer, author of ‘The Twilight Saga’ premiered in LA on 19th March and will be on international release from March 22nd at which time big screens all over the world will be alight with a fleet of awesome looking Lotus Evoras.

The movie follows the plight of ‘Melanie’ played by Irish actress Saoirse Ronan as she battles an unforeseen enemy lead by ‘Seeker’ played by Hollywood favourite Diane Kruger. A romantic action-adventure which sees Melanie join resistance fighters as they battle for the survival of the human race, ‘The Host’ is a tale of spirit, individuality and determination – traits that echo Lotus’ own character.

Treated in a chrome vinyl wrap and fitted with special-effect lighting, the Evoras are driven by the ‘baddies’ of the piece. It is the mission of ‘The Seekers’ to rid earth from all human negativity achieving this by invading human ‘hosts’ and cleansing their minds and erasing their memories to build a neutral race devoid of character and emotion.

Negotiations for a “hero car for ‘Lead Seeker’” started in early October 2011 and by the end of the month Lotus had agreed to provide a number of Evoras to the project directed by its screenwriter Andrew Niccol who was looking for an extraordinary car for the role. The Lotus Evora was chosen for its stunning and futuristic aesthetic, which when juxtaposed with contemporary locations, gives a truly alien element to the Sci-Fi movie.

Lotus has a strong cinematic history; with appearances in two ‘Bond’ films – in ‘The Spy Who Loved Me’ out-racing a motorbike and helicopter before taking to the sea as the iconic submersible Esprit, and in a cool role in ‘For Your Eyes Only’; “cornering like its on rails” with Julia Roberts at the wheel in ‘Pretty Woman’; and taking part in an adrenaline fuelled chase sequence along the San Francisco coastline with Sharon Stone in ‘Basic Instinct’.

No doubt the dynamic driving scenes featured in ‘The Host’ will take their place alongside these exciting movie moments as stand out performances for Lotus.

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The Lotus Evora just got better!

It’s been a busy year for Lotus; the arrival of the acclaimed Exige S; featured marque at the Goodwood Festival of Speed; a new flagship retail store in Regent Street; third place in the F1 Drivers’ Championship and fourth in the F1 Constructors’ Championship; and amongst various racing exploits, another series win for a Lotus with an Evora GTC taking the MSA British Endurance Championship.

Lotus Evora Sport Racer

Following the excitement of this race series win, the new Evora ‘Sports Racer’ is a visually enhanced and optimised version of the mid-engined 3.5 litre V6 sports car, available in both naturally-aspirated or supercharged variants. The Evora ‘Sports Racer’ proves its value on the pocket, as well as on the road and track – it delivers phenomenal performance, exclusive style, incredible excitement and genuine affordability!

There are three main factors that set the ‘Sports Racer’ apart from the existing Evora range; firstly, it receives a unique exterior colour scheme with an optimised interior to match. Secondly, it comes fully loaded, boasting Lotus’ ultimate specification. While thirdly, it’s more affordable than ever, representing great value. Here’s the detail:

Aesthetics:

The Evora ‘Sports Racer’ is available in a choice of four colours: Aspen White, Carbon Grey, Nightfall Blue and Ardent Red. To stand out from the crowd, the ‘Sports Racer’ receives unique contrasting accents of gloss black across the roof, front splitter, rear diffuser and side sills, exaggerating the Evora’s aggressive stance and sleek silhouette. Further black elements include black rear badging, black door mirror pods and gloss black forged wheels with a choice of either red or black brake calipers which all work to give the ‘Sports Racer’ a more dramatic and focused appearance.

Inside, the 2+2 seating option is standard and comes adorned with black leather ‘Premium Sports’ seats trimmed with red contrast piping and stitching. The dash, doors and centre console receive a liberal dose of Slate Grey SuedeTexTM with red contrast stitching, highlighting the car’s sporting character.

Like your interiors a bit louder? Go for Venom Red leather ‘Premium Sports’ seats with black contrast piping and stitching. All Evora ‘Sport Racer’ interiors are complemented by gunmetal dashboard panels, as is standard in the Evora S.

Gadgets:

The Evora ‘Sports Racer’ comes loaded with optional extras as standard. The ‘Sports Pack’ provides switchable sports mode with sharper throttle response, increased rpm limit and sportier setting for Dynamic Performance Management (DPM), sports diffuser and cross-drilled brake discs. The ‘Tech Pack’ provides upgraded speakers and stereo system, DVD player, 7″ WVGA touch screen display, Bluetooth® mobile phone connection, USB connection for various iPod® models, MP3 players and memory sticks, tyre pressure monitoring, cruise control and rear parking sensors. This is topped of with electric power-fold mirrors and a reversing camera as standard.

Price:

Available in the UK and across Europe, the Evora ‘Sports Racer’ adds outstanding value to the already exceptional Evora range, priced in the UK at £57,900* for the Evora with 280 PS or £65,900* for the 350 PS supercharged Evora S. For UK customers, the cost benefits are clear; by opting for the pre-packaged Evora ‘Sports Racer’ savings range from £6,450 to £7,150 respectively.

Lotus Evora race cars

This year Team Bullrun won the title in the MSA British Endurance Championship in the newly developed Evora GTC and Alex Job Racing has been enjoying success in the ALMS series with the Evora GTE. Meanwhile, the Evora GT4 has been racing successfully in the Brazilian GT, the Iberian Supercar Trophy, Campeonato de España/IBER GT, Cameonato de Portugal GT, the Dutch GT championship and 24 hour races in Dubai, Barcelona and at Silverstone. The Evora GT4 is also competing in Lotus Cup series across the globe.

Press release from Lotus

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Lotus Engineering adds lightness to a Crossover Utility Vehicle

California Air Resources Board (CARB) publishes results of Lotus Engineering’s vehicle mass reduction study on a Crossover Utility Vehicle (CUV)

  • Results show a total vehicle mass reduction of 31% (528.3 kg or 1,162 lbs.) and a $239 (£150 / €188) saving in overall vehicle cost.
  • Body structure utilises advanced materials including high-strength steels, aluminium, magnesium and composites along with high tech joining and bonding techniques.

Following on from Lotus’ successful “Phase One” study, published in 2010, which looked at the empirical and theoretical weight saving for a standard CUV, Lotus Engineering conducted further research to confirm if a lightweight and commercially feasible body structure has the potential to meet or exceed the requirements for size, luggage volume, comfort, crashworthiness and structural integrity.

Lotus Engineering’s “Phase Two” body structure design was based on the dimensions of a 2009 Toyota Venza CUV and utilised advanced materials such as high-strength steels, aluminium, magnesium and composites along with advanced joining and bonding techniques to achieve a substantial body and overall vehicle mass reduction without degrading size, practicality or performance. The body mass was reduced by 37% (311 lbs. or 141.6 kg), which contributed to a total vehicle mass reduction of 31% (1,162 lbs. or 528.3 kg) including the mass savings of other vehicle systems (interior, suspension, chassis, closures, etc.) that had previously been identified in “Phase One”.

The detailed Computer Aided Engineering (CAE) analysis undertaken indicated that a 31% mass-reduced vehicle with a 37% lighter Body-in-White (BIW) structure has the potential to meet U.S. Federal impact requirements. This includes side impact and door beam intrusion, seatbelt loading, child seat tether loadings, front and rear chassis frame load buckling stability, full frontal crash stiffness and body compatibility and frame performance under low-speed bumper impact loads as defined by the Insurance Institute for Highway Safety (IIHS). The result is a BIW design with a 20% increase in torsional stiffness over the class leading CUV.

Although the significant mass savings in the BIW design results in an increased BIW cost of $723 (£456 / €568), the overall vehicle cost is reduced through savings of $239 (£150 / €188) identified across the whole vehicle and when manufacturing and assembly costs are included in the analysis. A significant reduction in the parts count from 269 to 169, achieved by an increased level of component integration, also helped offset the increased BIW piece cost.

The background to the study

In April 2010, Lotus Engineering concluded the first phase of a study which substantiated that a reduction in vehicle mass could be achieved for medium production volume vehicles (approximately 50,000 units per year) with a 23% reduction in fuel consumption. In September 2010 the California Air Resources Board (CARB) commissioned Lotus Engineering to initiate Phase Two of the study and take a deeper look into the future of lighter, more efficient vehicles manufactured using lighter yet stronger materials.

Lotus has always been about Lightweight

When Lotus founder Colin Chapman coined the phrase “performance through light weight” he was referring to much more than mere accelerative performance. In the broader sense he meant that a lighter vehicle does everything better, including being more fuel efficient. Over the past 60-plus years, Lotus road and racing vehicles have consistently benefited from this core philosophy and Lotus has developed a strong reputation as a leader in lightweight vehicle technologies.

After decades of most manufacturers building increasingly heavy, feature-laden cars, now the very aggressive corporate average fuel economy (CAFÉ) standards increasing from a target of 35.5 mpg in 2016 to 54.5 in 2025 have all manufacturers reevaluating the virtues of mass reduction and prioritising the materials, technologies and production methods that will enable lighter, stronger and more efficient vehicles.

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Lotus Elise Oil Line Recall details

LOTUS IS RECALLING CERTAIN MODEL YEAR 2005-2006 ELISE AND EXIGE VEHICLES MANUFACTURED FROM JUNE 1, 2004, THROUGH NOVEMBER 30, 2006. THE OIL COOLER LINE MAY BECOME DETACHED FROM ITS FITTING.

A number of owners have reported that the oil line(s) have detacted from the oil line fitting at the oil coolers or at the engine. A detacted oil line can potentially spray oil on a tire increasing the risk of a crash or spray oil throughout the engine compartment increasing the risk of fire.

The NHTSA notified Lotus Cars of the recall on October 26, 2011. See NHTSA letter to Lotus Cars NHTSA Letter (pdf).

In January 2012 Lotus Cars USA sent a preliminary notification letter to all current owners of the affected cars. Owner Preliminary Notice (pdf).

On September 6, 2012, Lotus Cars sent a letter to the NHTSA with a proposed for the oil cooler line problem. The letter is in two parts. The body of the letter outlines the solution and how Lotus will reinburse owners cost of repairing oil lines that have detached.
Lotus Cars Letter to NHTSA (pdf).

The proposed reinbursement plan looks like this:

Customer Reimbursement Plan
1. Claimants(1) to be reimbursed for repairs conducted between 5th October 2010 and 19th January 2013 (customer notification + 10 days)
2. Claims will be refused if:
a) Repairs2 are not of the same type as the recall remedy (i.e. hose repair or replacement)
b) The repair did not address the problem that led to the recall
c) The repair was not reasonably necessary to correct the defect that led to the recall
3. Claims will only be paid if adequate documentation is provided:
a) Name and mailing address of the claimant;
b) Vehicle make, model, model year, and vehicle identification number of the vehicle;
c) Identification of the recall (either the NHTSA recall number or the manufacturer’s recall number);
d) Identification of the owner or purchaser of the recalled motor vehicle at the time that the pre-notification remedy was obtained;
e) A receipt for the pre-notification remedy, which may be an original or copy
f) Receipt must indicate that the repair addressed the defect or noncompliance that led to the recall or a manifestation of the defect or noncompliance, and state the total amount paid for the repair of that problem.
4. Within 60 days, claimant will be reimbursed for lesser of:
a) Cost paid by claimant for repair – OR
b) Lotus retail cost of parts + labour, taxes etc
5. Claims for reimbursement should be sent to: Mr Ron Mann, Customer Services & Warranty Manager, Lotus Cars USA Inc.

The letter proposes replacing the oil cooler hose end fitting where the original hose end fittings are removed and replace with new end fittings secured by Oetiker clamps.

It is proposed to replace the oil cooler hose end fittings, using a bespoke dealer fitting kit. This technique involves removal of the original hose end fittings and installing new end fittings, secured by Oetiker clamps. This repair will be carried out on the left and right longitudinal oil cooler hoses (4 end fittings). The lateral oil cooler hose will be replaced in its entirety. Following repair, the vehicle will be leak checked to verify oil cooler system integrity.

The letter continues to propose that Lotus Cars will need time to build and distribute the repair kits and train dealer technical staff. Thus the estimated date(s) that notifications will sent to owners, dealers and distributors will be subject to parts and tool availability, notification dates are as follows:
Dealer notification: 2nd January 2013
Owner notification: 9th January 2013

The proposed dealer service bulletin is available here (PDF)

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Lotus Raises The Style Stakes in Monaco

Lotus Originals is the fashion arm of the legendary sports car and racing marque, and the collection is inspired by the British sense of style, heritage, innovation and rebellious spirit that goes into every on-road Lotus design.

Lotus is hailed for its engineering and thirst for competition. It is also known for style. Heroes of reality and fiction, from Jim Clark to James Bond, have outgunned their rivals from behind the wheel of a Lotus, and they looked good doing it. Partner Forza Rossa Holding, official Lotus cars dealer since 2011, recognise this and joins the Lotus family with the opening of the Monte Carlo store which carries the brand new Lotus Originals retail concept.

It’s fitting that this first franchise store be in Monaco, the scene of the first grand prix victory for a Lotus, in 1960 at the hands of Stirling Moss. His Serene Highness Prince Albert II, Monaco’s Mayor Georges Marsan and State Minister Michel Roger were joined by Lotus F1 Team’s Gerard Lopez, Eric Boullier and Romain Grosjean, Lotus Sales and Marketing Director Maurizio Parlato and Forza Rossa Holding’s President Ion Bazac at the opening of the store.

Here you will find apparel, accessories, gifts, toys, bikes and collectables that will thrill Lotus fans, and bring others into our Lotus world.

Speaking of which, we took the opportunity in Monaco to launch a special car designed for the next generation of Lotus drivers: a slightly smaller-than-usual Lotus Elan, one of Lotus’ most-beloved classics which this year celebrates its 50th anniversary. What’s more, the car is eligible for racing. The Little Big Le Mans which forms part of the Le Mans Classic race weekend, is designed for lucky young drivers aged 6-14, and this Elan is eligible for this events.

Also, 20 years after we helped win gold at Barcelona in 1992 with the revolutionary Lotus Type 108 Superbike, we are showing for the first time, a stunning hand made carbon fibre black and gold bespoke bicycle from our new collaboration with Condor Cycles Ltd.

Lotus Originals can also be found at the company’s Hethel HQ and at Norwich City Football Club’s stadium, and we’re also opening our flagship store in the heart of London in six weeks time: 4,800 sq ft of retail space on Regents Street. It will be, as it is here in Monaco, an iconic location for an iconic brand.

Maurizio Parlato, Director of Sales & Marketing, Group Lotus: “It is our mission to grow the Lotus brand internationally, to become more of a global player, and to do that we need to produce great cars, but we also want Lotus to be a lifestyle brand of its own. Our founder, Colin Chapman, understood this. He was a trendsetter in every way. He also recognised the marketing potential of motorsport better than anyone else at that time, and had an eye for detail that pervaded every aspect of his company’s presentation. Therefore, I believe he would be very excited to see what we’re doing here today – opening this first Lotus Originals franchise.”

Ion Bazac, Forza Rossa Holding President: “It is a big honour and pleasure for us to inaugurate the first Lotus Originals franchise store in such a prestigious and exclusive place like Monte Carlo, famous worldwide for its fabulous Grand Prix. With the new Lotus originals collections and accessories you will find a unique link between the past, the present and the future of the Lotus brand and its very passionate history and heroes. Lotus Originals Monte Carlo is more than a store, it is a place of meeting and dialogue between fans and their favorite brand, so that the legend, the winning heritage and dreams of Colin Chapman be more alive than ever.”

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Evora on Showtime

Following on from the placement of the Lotus Evora on Desperate Housewives, Lotus has now gotten the Evora onto two different Showtime shows.

First a Chilli Red Evora has appeared on a couple of episodes of Californication as one the cars that belongs to the “Samurai Apocalypse” character. The car is barely visible on the driveway (top left below) and it is only the Lotus fans who will notice its presence.

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The second placement is having the Evora being driven by one of the clients of the Galweather consultancy on the new show House of Lies. The car is much more recognizable in this video but since the character driving it is exposed as fraudulent it may not be the best PR placement in the world.

House of Lies

Lotus is obviously trying hard to get noticed especially in the US market but so far none of the efforts are even close to the Esprits that James Bond drove in the late 70s and early 80s.

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Lotus Motorsports Update

LOTUS INKS ITS DRAGON TATTOO

Lotus has chosen the Autosport International Show to announce its full factory partnership with the Dragon Racing IndyCar team. Lotus Dragon Racing will be an official Lotus team, racing in the black and gold colours that are shared by the marque’s Formula One programme. Owned by Jay Penske – Chairman and CEO of the Penske Media Corporation, and son of US racing legend Roger Penske – Dragon Racing debuted in 2007, picking up fifth at the Indy 500 straight out of the box at the hands of Ryan Briscoe. In 2009, its first full season, Dragon driver Raphael Matos took the Rookie of the Year honours. In 2012, the Lotus Dragon Racing line up is a particularly strong one: Katherine Legge, the first female driver to win a major open-wheel race in North America, and four-time Champ Car Series champion and former F1 racer Sebastien Bourdais.

Claudio Berro, Group Lotus Director of Motorsport: Claudio Berro: “We are very pleased to be able to announce this new and exciting partnership with Dragon Racing today, a team which has demonstrated its potential and which we believe will achieve great success thanks to the Lotus IndyCar engine and the security of a major backer. Last year was Lotus’ first foray into this prestigious open-wheel series since Jim Clark won the Indy 500 back in 1965. We have a tremendous legacy in this sport, and are determined to become winners again. The American market is one of the most important to Lotus in terms of road car sales, hence our aggressive marketing strategies through US auto racing. We believe Lotus Dragon Racing and our other partner teams will give us the best opportunity to achieve our ambitious goals.”

INDIANA CLONES AND THE FAST CRUSADE

In 2012 no less than four teams with an anticipated minimum eights cars will be packing Lotus power in the IZOD IndyCar Series. The company’s all-new twin-turbo V6 has its first shakedown today at the Moroso circuit in Jupiter, Florida, with Lotus HVM driver Simona de Silvestro working the loud pedal. The engine program, which was announced in November 2010, has come together quickly without teething problems, and fire-ups away from the track have ticked all the boxes. Lotus Dragon Racing, Lotus HVM Racing, Lotus Bryan Herta Autosport, and Lotus Dreyer & Reinbold Racing are all confirmed as engine partners. The Autosport International Show marks the first public appearance of this ambitious powerplant.

Claudio Berro, Group Lotus Director of Motorsport: “The engine has performed extremely well so far, and we and our partners are very pleased with the results. We had our first fire-up in a Dallara chassis in Palma, Italy on 21-23 December, then the engine was sent to America, and today we’re having our first on-track shakedown, at Moroso, which is very exciting. On January 1st we opened a Lotus facility in Indianapolis which will be our US engineering and logistics hub, so it’s all go. We’ve still got a lot of work to do before the start of the season, but I couldn’t be happier with the progress we’re making.”

LOTUS MOTORSPORT BECOMES LOTUS RACING

In order to reflect the broad range of Lotus’ competition activities, Lotus Racing becomes the new umbrella name for Group Lotus’ racing division. All of our official works teams will now race in the evocative black and gold livery. These include the Lotus F1 Team, GP2 and GP3 team Lotus GP (formerly ART) and Lotus Dragon Racing. Partner teams, such as the Lotus-engined IndyCar teams Lotus Herta Autosport, Lotus Dreyer & Reinbold Racing will also run in black and gold with Lotus HVM Racing running in predominantly green, yellow and white. Customer teams have the option of running other classic Lotus liveries, such as Lotus Sport UK’s ‘Gold Leaf’ red, white and gold, which was raced to victory in the British GT Championship last year.

WELCOME TO THE CLUB

As mentioned earlier this week, Lotus has formed one of the most exclusive members clubs in the world – Lotus Club GT. It’s a gentlemen’s – or ladies – club with a difference. No leather Chesterfields, wood-panelled walls or cigar smoke – here, you’ll find bucket seats, carbon-panelling and the smell of burning rubber. It is the ultimate club for sports car enthusiasts. The club’s current entry requirements are met with the purchase of one of Lotus’ premium race-bred models – the Evora GT4 and Evora Enduro with club specification. Member benefits include one-to-one driver tuition catering for drivers of all abilities from our professional works drivers and the Lotus F1 Team. Members also receive exclusive VIP access to Lotus events, like going behind the scenes at the Lotus F1 Team’s high security HQ and in the pits at glamorous grands prix.

Matthew de Morgan, businessman and Lotus Club GT member: “You will enjoy it, and I think what you get out of it is more than what you give. We aren’t out there to be pseudo Michael Schumachers, we’re there to have fun competing, to enjoy ourselves in an environment which is safe, educational and challenging. I think this is what the GT club is all about. I didn’t come here with a previous history of driving cars round a track and having done it I’m delighted. Frankly it’s probably the best thing I’ve done for myself in the last ten years.”

Claudio Berro, Group Lotus Director of Motorsport: “Through all our activity on and off the track, we want to make the driver experience as incredible and unique as possible so creating the Lotus Club GT was a natural step for us. Our clients have come to expect more than just to be handed the car keys, they want to be part of the team and to really understand how to get the very most from their investment. Everything is tailored to match the individual expectations of our clients allowing them to truly realise their potential behind the wheel. So far the feedback we have had from members is fantastic – they really become part of the Lotus family”

Check out the Lotus Club GT in action here: www.4lot.us/motorsportvideos

F1 TEAM PIMPS OUR ULTIMATE RIDE

Lotus’ Formula One customer experience, the Type 125, has become even more F1, thanks to its final phase of development work by the Lotus F1 Team. Newly-announced driver Romain Grosjean put the car through its paces in Portugal recently as engineers honed the car’s set-up to replicate those of a current generation Formula One beast, while keeping it safe, easy to drive and reliable for Lotus’ private customers. A normal F1 car requires a huge crew just to start it up, yet the single-seat Type 125 can be fired up at the touch of a button. It’s 640bhp 3.5 litre Cosworth V8 engine is linked to a six-speed gearbox with paddle shift. It weights just 560kg resulting in a phenomenal power-to-weight of nearly 1000bhp per tonne. The Type 125 mule sits in a race bay at the team’s Enstone factory, where the 2012 F1 car is being prepared. It has now reached the end of its comprehensive development programme.

Romain Grosjean: “The idea was to bring the car as close as possible to F1 level. We needed a car that was close to the lap time of a Formula One car, but that was also easy to drive. Development is something that I love to do, and the Type 125 has been a really interesting project for me. Some things were quite funny, like the auto clutch the car has for when you leave the garage and the option of auto up-shift, which seemed odd the first time I used it – a bit like a computer game – but it works well. We achieved a strong level of performance and sensation, but it is not too hard or too on-the-limit to drive which is important, because this car is designed for private customers. We did a lot of laps during our three-day test in Portimao and we had no reliability issues at all. Everything worked perfectly.”

Arnaud Boulanger, Head of External Projects, Lotus F1 Team: “Lotus asked us to take on the Type 125 in September 2011 through to its final development. The programme was not to re-engineer the car completely, but to hone the set-up and the car’s performance envelope as close as possible to Formula One, and match the build quality to 2012 F1 standards, while also making it safe, reliable and easy to drive. We needed a car that was exhilarating to drive, that was reasonably forgiving, that was relatively easy to operate but that still offers extreme performance – very close to F1. Our programme had the added benefit of development from a current F1 driver, Romain Grosjean when he ran the car at Portimao in mid-November and gave us the valuable feedback we needed.

“Working closely with Group Lotus, we have managed to fulfill all our engineering objectives in a very short space of time. The performance is just a small step back from Formula One, so as to allow the practical aspects I mentioned, but still provide the F1 experience customers crave. It’s going to be very physical still, and not many drivers will be able to cope with more than a few flat-out laps. Drivers will be thrilled with the finished product.”

BACK TO BASICS

You’re never too old to drive a Lotus. You’re never too young either. Arguably the most fun, raw and inspirational racing machine on our stand in Birmingham is the new Lotus Racing Kart, built in Italy to the highest standards by Wildkarts. The official Lotus Racing Karts team will be evaluating drivers at the end of the month in Lonato, and will compete in the CIK-FIA KF1 Karting World Championship. Championship events will take place at Varennes sur Allier in France (29 April), Suzuka in Japan (20 May), Brandon in UK (22 July), Sarno in Italy (9 September) and Macau-Coloane (21 October).

Lotus Racing Karts has also set its sights on the Asia-Pacific zone and, represented by a Japanese partner, will form a team in the exciting All-Japan Championship.

Another important task for Lotus Racing Karts will be CIK-FIA «U18» Karting World Championship. This new series is aimed at promoting drivers between 15 and 18-years-old through an FIA World Championship in which costs are rigorously limited, in particular thanks to the free allocation of engines and tyres to all participants. Free? That’s not a word you hear often in this business, is it?

TEAM BULLRUN’S NEW BABY

Team Bullrun will be running a Lotus Evora GT4 in the 2012 Britcar MSA British Endurance Championship. The team has previously won the series’ production car titles, while the Evora placed a very credible third in the Britcar 24 Hours last October, but this will be the first full season’s racing for Lotus’ endurance model. Former Britcar Production Champions Richard Adams and David Green will be joined by 2011 BTCC driver Martin Byford. Formula Ford veterans Fluid Motorsport are joining forces with Bullrun to manage the team.

Team Bullrun refers to the US-based luxury rally in which fun-loving and cash-rich enthusiasts take the public roads by storm. Expect some eye-catching Lotus models as well as Burt Reynolds look-a-likes on the Bullrun this year, which kicks off in Hollywood on June 23 and promises seven days of high-octane hedonism. A few thousand miles from Tinsletown – and with no pressure to obey the rules of the road – the first round of the 2012 Britcar series will be held at Silverstone on March 24.

Claudio Berro, Group Lotus Director of Motorsport: “We are delighted that Bullrun share our view that the Evora could be a serious championship contender this year. It is clearly good news to see a British team, with a British car competing for a British title. The overall package Bullrun has managed to put together looks very strong and we look forward to closely following their progress throughout the season.”

Lindsay Allen, Fluid Motorsport co-founder: “We have been considering a move in GT racing for some time – the combination of Bullrun’s track record in Britcar, its trio of experienced drivers and our own race preparation and championship expertise should make for a very strong team. The new Lotus Evora package Bullrun have secured looks to be very competitive. We are very much looking forward to running this alongside our usual Formula Ford operations.”

UP FOR THE CUP

The Lotus Cup Series, which sees enthusiasts race wheel-to-wheel across the globe, is set for even more action this year. In addition to the Elises, Exiges and 2-Elevens that already make up the grids, we will be welcoming Evora V6 entrants worldwide, including the GTS and GTN variants. Lotus-On-Track, which runs the Cup, has its own stand at the Autosport Show 2520 with the GTS on display. Here, you can also view the GTS/N conversion kit, which will turn your production-spec Evora into an out-and-out racer. Bolt it on, and stand well back.

The Lotus Cup has proved massively popular, with 350 participants racing worldwide on some of the most challenging and legendary race tracks and this year there is the added incentive of a prize for the most successful Evora running in the 2012 Cup. Championships are held across the UK, Europe, Eastern Europe, Italy, the USA and Japan, and we’re hoping to add some more territories in 2012.

Echoing our famous Formula One livery, the Lotus Cup gets a lick of paint this year and a new logo in keeping with the refreshed Lotus Racing brand strategy.

HOWDY PARTNERS

Lotus is pleased to announce a couple of new corporate partners to our racing stable.

OCS is an international facilities management company, which provides many businesses with cleaning, catering, security, waste and maintenance services – and, by partnering with Lotus Racing, it hopes to wipe the floor with the competition.

OAMPS is one of the UK’s leading independent insurance brokers, with a broad range of general and specialist insurance solutions – such as motor racing – as well as associated environmental, health and safety services. Partnering one of the most successful marques in motorsport they, too, are in safe hands.

Both brands will be carried on our GT championship Evoras. In addition, on the stand at the NEC, we have a Petronas-plastered Evora GT4. Our collaboration with the Malaysian petrochemical giant is going from strength-to-strength and it’s great to have their growing support.

A PETROLHEAD’S SMORGASBORD

Lotus’ stand at Autosport International is showing off some of our most exciting track-born and race-bred models. In addition to the Petronas-sponsored Evora GT4, in which Lotus Sport UK scored two wins during its maiden season of British GT, we’re displaying a Lotus Renault GP F1 car; the black-and-gold R31 took podiums in the Australian and Malaysian grands prix last year. Then there’s the Evora GT Enduro, our new 440bhp evolution of the GT4, which will be used in the Lotus Club GT. Finally, the NEC boasts the sensational Evora GTE – the ultimate road-going Lotus and by far the most powerful too. With its aggressive face and eye watering stats, it stole the show at last summer’s Pebble Beach Concours, so we were compelled to put it into production.

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Lotus Motorsport Hits Major Milestones

Whilst most sensible people prepare to wind down for the festive period, the hard working Lotus Motorsport team are busy celebrating the fruits of their labour over the past 12 months following the first successful engine fire up in the Lotus IndyCar chassis AND the first proper Exige R-GT rally car shakedown all within the space of 24 hours.

The first official Lotus IndyCar engine fire up in new car took place on 22nd December at Dallara’s headquarters in Varano Melegari, Palma under the watchful eye of Group Lotus Director of Motorsport Claudio Berro and technicians from the team. Pleased with the overall results, the team have now prepared the engine and car for shipment to the US where full testing will begin in January.

Heading north to Turin, the Exige R-GT, the Rally version of the new Exige S, took centre stage with a quick track shakedown for the first time in full Rally specification. The car handled exactly as expected and the team were delighted with the results. Testing will continue in the new year ahead of the start of the 2012 FIA World Rally Championship season where the Exige will contend the FIA GT category on asphalt at events in Monte Carlo, Tour de Corse and San Remo.

Claudio Berro said: “The fire up in the car went really well, there were no nasty surprises and I think our partners are going to be very happy with the results. It was only October last year that we announced that we would become an IndyCar engine supplier and just 12 months on, we had an all new Lotus engine and three teams signed up – Bryan Herta Autosport, Dreyer and Reinbold Racing, and HVM Racing. We’ve still got a lot of work to do ahead of the start of the 2012 IZOD IndyCar season but so far I’m very encouraged by what I see.

“And as for the Rally car, when you consider that we’ve only began working on this car in July, I think what we’ve achieved in that time has been incredible. For me the Exige S makes the perfect GT rally car, it has an awesome 3.5-litre, supercharged engine, and we’ve managed to balance the weight perfectly to meet the minimum weight regulations. The shakedown today (23rd December) has only made us even more excited to show off the car in true race form early next year – I think we’re doing the Lotus motorsport pedigree proud.”

[press release from Lotus]

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Jean Alesi on Kimi Rakkonen and the 2011 F1 season

Jean Alesi talks to Group Lotus about the 2011 F1 season and the news that 2007 F1 Champion Kimi Raikkonen will be driving for Lotus Renault GP in 2012

Jean, are you excited about the news that Kimi Raikkonen is returning to F1 next year with Lotus Renault GP?

It’s fantastic news. Kimi has more natural speed than just about anyone who has ever raced a Grand Prix car, and if he’s coming back it’s because he wants to do it, he misses F1, and he believes he can do well. He has had a short break, which was a little bit forced by Ferrari. I think he was fed up with the system and wanted to take time out, which I can totally understand. But now he’s coming back, with Lotus, so it’s really exciting.

Kimi’s speed was never in question, but there were concerns he failed to develop the car as Michael Schumacher had done before him. Is that a concern for you now?

Michael was brilliant at that, but it isn’t working for him now at Mercedes and I think this is a reflection of how F1 has developed in recent years and re-prioritized. Now you just need to focus on having a quick driver, someone who does the job. The great thing with Kimi is he extracts the maximum from a quick car. When the car was good at McLaren and Ferrari he was always winning. LRGP will expect him to extract the maximum from the Lotus as well.

It’s sure to fire up the workforce at Enstone, isn’t it, having a world champion in the car?

F1 teams need a driver who will consistently set lap times that are 100 percent on the edge. That is what a driver of Kimi’s caliber can do, to dance on the edge and never fall off. From that, the engineers get a baseline. They understand the true speed of their car and can make changes accordingly. It eradicates any doubt. I expect Kimi will be a very valuable tool indeed. But I don’t expect a lot of talking outside the car! I’m sure he hasn’t changed a bit.

Let’s talk about the Sao Paulo race. Bruno Senna was given a drive-thru penalty after he came together with Michael Schumacher. Did you think that was unfair?

Definitely, yes. It was a 50/50 accident, so why penalize one of them? Both cars were compromised – Bruno with a broken front wing and Michael with a rear puncture. To then penalize one of the drivers in this situation kills the spirit of racing. The stewards should have let it go.

Vitaly Petrov started the year on a high with his podium in Australia and finished the season tenth in the Drivers’ World Championship. How well do you think he did?

He’s been very competitive when the car is quick, and it’s been more difficult for him in the second half of the season. He did a fantastic first grand prix but he seems to suffer more when the car is not perfect.

Lotus Renault GP started the year on the podium but struggled towards the end. Did the designers take a few wrong turns?

The R31 was extremely aggressive in terms of design. At the start of the season, Red Bull’s designer Adrian Newey said that the most creative car out there was the Lotus Renault GP. When the best designer in the world says that, it means a lot, and at the start of the year LRGP were brilliant. Then the exhaust-blowing rules changed, and that hurt the team a lot. We were penalized more heavily than any other team. To finish fifth in the championship is superb.

How did you rate the F1 World Championship 2011 generally?

Even though Red Bull Racing was dominant throughout, I thought it was a very interesting season and I enjoyed the races very much. Out of those 19 races, only three or four were a bit boring; I was on the edge of my seat for the rest. We’ve seen lots of overtaking, lots of incidents, and there was tough competition out there, particularly between McLaren and Ferrari. Lotus Renault GP were very competitive at the start of the season as well, so overall I really enjoyed it.

Which race stood out for you?

My shoes are still drying after the Canadian Grand Prix, so that was memorable not least for the incredible race we saw. I could have done without the two-hour red flag delay in the middle, but that race was really exciting and it’s always great to see a change of the lead on the last lap.

Sebastian Vettel was the class of the field, but who would you nominate as your Man Of The Year?

Apart from Vettel, who did an unbelievable job, the award should go to Jenson Button. I was not surprised by his performance, because he’s been a world champion, but the way he managed to be there all the time, even when he was struggling with set-up, and still get good points was impressive. He also pulled some great overtaking moves, so he was aggressive when he needed to be and smooth when he needed to be, adapting to the Pirelli tyres quicker than most. What a mature performance, and all the more impressive when your team-mate is Lewis Hamilton and Jenson is still, essentially, the new boy. I believe 2011 was even more impressive than his championship-winning year, given that he didn’t have the best car and his team-mate was Hamilton

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2011 Los Angeles Auto Show

The Los Angeles Auto Show has become a significant event for auto makers and equals in importance with the Detroit show in January. For Lotus the show has become a fixture along side Paris and Frankfurt for the company to launch new cars and make major announcements. In 2010 Lotus used Paris and Los Angeles to introduce the new up market strategy along with 5 new cars. So, it was that the GGLC headed to the Press Days at the 2011 Los Angeles Auto Show.

CARS

The Lotus booth was modest in comparison to their 2010 presence. Most apparent was the focus on the present versus the future focused 2010 booth. The 4 cars in the booth represented cars currently being sold, the Evora, Evora S and Evora (S) with IPS (Lotus nominclature for automatic transmission).

LOTUS MERCHANDISE

In the booth was a lounge area, refreshment/information bar, meeting area and display of Lotus merchandise. I had an opportunity to meet and speak with Antonio Marsocci, Head of Retail with Lotus Cars Ltd. Antonio is oversees the design, creation, sales and distribution of the Lotus merchandise that was launched about a year ago on www. lotusoriginals.com

Antonio has bold plans for the Lotus merchandise. He was at LA to speak with some of the 40 US Lotus dealers about the distribution and sales of the Lotus merchandise in the US. The US it turns out is a large market for Lotus gear with over 25% of worldwide sales! The US plans are to immediately have US dealers sell Lotus Originals. There are plans for opening Lotus boutiques in key markets like China and Abu Dhabi.

Lotus Merchandise & Display

 

LOTUS PRESS CONFERENCE

Lotus held a press conference on Thursday morning (Nov 17th). Kevin Smith, PR Director for Lotus Cars USA opened the conference. The big news was with Lotus Motorsport and the announcement that 3 Indy Car teams had signed with Lotus Motorsport and the Lotus V6 engine was on the dyno at Judd (see separate blog posting).