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Lotus returns to the Big Screen

Wednesday, March 27th, 2013

This weekend ‘The Host’ hits cinemas and stars the Lotus Evora amongst its beautiful cast.

The long awaited movie adaptation of ‘The Host’ written by Stephanie Myer, author of ‘The Twilight Saga’ premiered in LA on 19th March and will be on international release from March 22nd at which time big screens all over the world will be alight with a fleet of awesome looking Lotus Evoras.

The movie follows the plight of ‘Melanie’ played by Irish actress Saoirse Ronan as she battles an unforeseen enemy lead by ‘Seeker’ played by Hollywood favourite Diane Kruger. A romantic action-adventure which sees Melanie join resistance fighters as they battle for the survival of the human race, ‘The Host’ is a tale of spirit, individuality and determination – traits that echo Lotus’ own character.

Treated in a chrome vinyl wrap and fitted with special-effect lighting, the Evoras are driven by the ‘baddies’ of the piece. It is the mission of ‘The Seekers’ to rid earth from all human negativity achieving this by invading human ‘hosts’ and cleansing their minds and erasing their memories to build a neutral race devoid of character and emotion.

Negotiations for a “hero car for ‘Lead Seeker’” started in early October 2011 and by the end of the month Lotus had agreed to provide a number of Evoras to the project directed by its screenwriter Andrew Niccol who was looking for an extraordinary car for the role. The Lotus Evora was chosen for its stunning and futuristic aesthetic, which when juxtaposed with contemporary locations, gives a truly alien element to the Sci-Fi movie.

Lotus has a strong cinematic history; with appearances in two ‘Bond’ films – in ‘The Spy Who Loved Me’ out-racing a motorbike and helicopter before taking to the sea as the iconic submersible Esprit, and in a cool role in ‘For Your Eyes Only’; “cornering like its on rails” with Julia Roberts at the wheel in ‘Pretty Woman’; and taking part in an adrenaline fuelled chase sequence along the San Francisco coastline with Sharon Stone in ‘Basic Instinct’.

No doubt the dynamic driving scenes featured in ‘The Host’ will take their place alongside these exciting movie moments as stand out performances for Lotus.

Tags: Evora, movie, press release, The Host
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The Lotus Evora just got better!

Thursday, December 20th, 2012

It’s been a busy year for Lotus; the arrival of the acclaimed Exige S; featured marque at the Goodwood Festival of Speed; a new flagship retail store in Regent Street; third place in the F1 Drivers’ Championship and fourth in the F1 Constructors’ Championship; and amongst various racing exploits, another series win for a Lotus with an Evora GTC taking the MSA British Endurance Championship.

Following the excitement of this race series win, the new Evora ‘Sports Racer’ is a visually enhanced and optimised version of the mid-engined 3.5 litre V6 sports car, available in both naturally-aspirated or supercharged variants. The Evora ‘Sports Racer’ proves its value on the pocket, as well as on the road and track – it delivers phenomenal performance, exclusive style, incredible excitement and genuine affordability!

There are three main factors that set the ‘Sports Racer’ apart from the existing Evora range; firstly, it receives a unique exterior colour scheme with an optimised interior to match. Secondly, it comes fully loaded, boasting Lotus’ ultimate specification. While thirdly, it’s more affordable than ever, representing great value. Here’s the detail:

Aesthetics:

The Evora ‘Sports Racer’ is available in a choice of four colours: Aspen White, Carbon Grey, Nightfall Blue and Ardent Red. To stand out from the crowd, the ‘Sports Racer’ receives unique contrasting accents of gloss black across the roof, front splitter, rear diffuser and side sills, exaggerating the Evora’s aggressive stance and sleek silhouette. Further black elements include black rear badging, black door mirror pods and gloss black forged wheels with a choice of either red or black brake calipers which all work to give the ‘Sports Racer’ a more dramatic and focused appearance.

Inside, the 2+2 seating option is standard and comes adorned with black leather ‘Premium Sports’ seats trimmed with red contrast piping and stitching. The dash, doors and centre console receive a liberal dose of Slate Grey SuedeTexTM with red contrast stitching, highlighting the car’s sporting character.

Like your interiors a bit louder? Go for Venom Red leather ‘Premium Sports’ seats with black contrast piping and stitching. All Evora ‘Sport Racer’ interiors are complemented by gunmetal dashboard panels, as is standard in the Evora S.

Gadgets:

The Evora ‘Sports Racer’ comes loaded with optional extras as standard. The ‘Sports Pack’ provides switchable sports mode with sharper throttle response, increased rpm limit and sportier setting for Dynamic Performance Management (DPM), sports diffuser and cross-drilled brake discs. The ‘Tech Pack’ provides upgraded speakers and stereo system, DVD player, 7″ WVGA touch screen display, Bluetooth® mobile phone connection, USB connection for various iPod® models, MP3 players and memory sticks, tyre pressure monitoring, cruise control and rear parking sensors. This is topped of with electric power-fold mirrors and a reversing camera as standard.

Price:

Available in the UK and across Europe, the Evora ‘Sports Racer’ adds outstanding value to the already exceptional Evora range, priced in the UK at £57,900* for the Evora with 280 PS or £65,900* for the 350 PS supercharged Evora S. For UK customers, the cost benefits are clear; by opting for the pre-packaged Evora ‘Sports Racer’ savings range from £6,450 to £7,150 respectively.

Lotus Evora race cars

This year Team Bullrun won the title in the MSA British Endurance Championship in the newly developed Evora GTC and Alex Job Racing has been enjoying success in the ALMS series with the Evora GTE. Meanwhile, the Evora GT4 has been racing successfully in the Brazilian GT, the Iberian Supercar Trophy, Campeonato de España/IBER GT, Cameonato de Portugal GT, the Dutch GT championship and 24 hour races in Dubai, Barcelona and at Silverstone. The Evora GT4 is also competing in Lotus Cup series across the globe.

Press release from Lotus

Tags: "Evora Sport Racer", Evora, press release
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Evora on Showtime

Sunday, January 29th, 2012

Following on from the placement of the Lotus Evora on Desperate Housewives, Lotus has now gotten the Evora onto two different Showtime shows.

First a Chilli Red Evora has appeared on a couple of episodes of Californication as one the cars that belongs to the “Samurai Apocalypse” character. The car is barely visible on the driveway (top left below) and it is only the Lotus fans who will notice its presence.

The second placement is having the Evora being driven by one of the clients of the Galweather consultancy on the new show House of Lies. The car is much more recognizable in this video but since the character driving it is exposed as fraudulent it may not be the best PR placement in the world.

Lotus is obviously trying hard to get noticed especially in the US market but so far none of the efforts are even close to the Esprits that James Bond drove in the late 70s and early 80s.

Tags: Californication, House of Lies, Lotus Evora, product placement, Showtime, tv
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2012 Lotus Evora Updates

Friday, August 26th, 2011

Price
Base price increase of $2000 for Evora however Sport Pack is now standard so really a $500 increase in price since that option goes for $1500.

Sat Nav
One of the most prominent interior modifications has come from the change in Satellite Navigation System. Both the Evora & Evora S Tech Pack option will now feature the Pioneer F930BT.

Highlights of the new unit include:

Direct Ipod or Iphone Control
An App mode that enables you to listen to music and video from your Ipod or Iphone apps
Eco Drive, which evaluates your driving performance including accelaration, braking and C02 emissions
TTS (Text to Speech) which provides detailed voice guidance messages in 18 languages, relaying traffic information and suggest new routes based on Traffic Message Channel

Exterior Colour Options
There is a selection of new exterior colours, including 3 colours unique to the Evora.

Standard colours – 2 colours

Ardent Red
Solar Yellow

Metallic colours (optional) – 6 colours

Racing Green
Sienna Brown
Starlight Black
Arctic Silver
Carbon Grey
Nightfall Blue

Premium colours (optional) – 3 common colours with the range
+ 3 Evora specific colours

Velvet Red
Aspen White
Laser Blue
Amethyst Grey/Only available on Evora
Frost Blue/Only available on Evora
Autumn Bronze/Only available on Evora

Motorsport colours

Motorsport Black
Motorsport Green

Floor Mats
A new design of floor mats will be available as part of the Premium
Packs. A new logo will be introduced along with refined, high quality
leather piping.

Brake Callipers
Red Caliper Brakes are now standard on the Evora S and are part of teh Sport Pack on the Evora.

New Wheel Styles
There will be a range of 7 wheels for the MY12 Evora with 2 new additions:

Design wheel, Gunmetal Grey, forged (19″ front and 20″ rear)
Design wheel, Gloss Black, forged (19″ front and 20″ rear)

New Exhaust
The new exhaust for MY12 improves the engine note, giving the Evora a sportier tone. Within the exhaust a valve opens above 4700 rpm, changing the flow of exhaust gases, increasing the volume. When the sport button is depressed the valve stays permanently open, giving an exhaust sound commensurate with the car performance.

The exhaust gas primary flow path goes through a multi chamber silencing system which reduces noise. This silencing system generates excessive back pressure at higher engine rpm and could damage the engine. The valve activation occurs to protect the engine from the back pressure, allowing only a small amount of exhaust gas to pass through
the silencing system.

The naturally aspirated Evora with no Sport Pack will open its valve at 4700 rpm but only the sport button in the Sport Pack will override it.

Interior
Three different optional Premium interiors can now be specified on the Evora range: Premium, Premium Suede Tex or Premium Sport.

The leather grade has been improved over MY11 giving an immediate better quality perception of the car. The interior colour break down will also change. The cabin will now be fully trimmed in the colour of the Premium Pack selected.

Premium
For the Premium option there is a wide range of leather colours including Ebony Black, Ivory White, Venom Red, Cognac Brown, Imperial Blue, Cocoa Brown and Ash Grey.

Premium SuedeTex®
A double material seat with Ebony Black Leather and Slate Grey Suede Tex® is also available.

White with premium option all stitching in piping is in the same tonal colour as the selected leather. It is also important to note that all seats also come with tonal piping and the Lotus roundel embossed into the headrest.

Premium Sport
On the Premium Sport option a range of four leather colours are available, Ebony Black, Venom Red, Cocoa Brown and Imperial Blue. The seat itself now has a different stitch pattern, carbon effect leather inserts, a contrast stitch, which is also replicated throughout the rest of the interior. In the Premium Sport Pack the Lotus roundel emblem will be embroidered onto the headrest.

Other improvements