Group Lotus Secures British Government Backing

The Department for Business, Innovation and Skills (BIS) has formally confirmed that Group Lotus’ bid for funds from the second round of the Regional Growth Fund (RGF) has been successful.

One of the main purposes of the Regional Growth Fund is to support growth within the UK manufacturing sector. Lotus recognised that the Government was seeking applications which would enable private sector organisations to invest in projects that would create jobs and secure long-term growth. Lotus’ growth plans are completely aligned with the Fund’s objectives and will go someway towards rebalancing employment between the public and private sector in the South Norfolk region.

The grant will be put to good use supporting the industrial research element of the production of Lotus’ future product range. This significant development will go towards ensuring that the manufacturing of future Lotus products remains in the UK for the foreseeable future and in the process create a considerable number of new jobs over the next five to six years.

Commenting on the news, Group Lotus Chief Executive Officer, Dany Bahar said: “This is great news for all those concerned about Group Lotus moving production overseas, to say that we’re pleased with the result would be an understatement. We are an authentic British automotive manufacturer with an incredible heritage and an exciting future ahead, this funding will play a role in assisting with the realisation of our business plan to produce a new range of sports cars with best in class performance and emissions.

“We would like to thank everyone for their support during the bid process. The local authorities, MPs and the local enterprise partnership have all played a role in helping us secure this funding – we’re very grateful, it’s nice to know people feel strongly enough to act on our behalf.”

Business Secretary Vince Cable said: “We need to be doing all we can to enable businesses and organisations to create much needed jobs and inject private investment into the economy.

“We have announced today that a further 162 projects will benefit from the fund, and expect to deliver a huge number of jobs across their businesses and in the supply chain.

“This is a very significant boost to local communities, and the Regional Growth Fund will help businesses like Lotus to drive local growth.”

More details on the Regional Growth Fund:

The Regional Growth Fund is a discretionary £1.4bn Fund that will operate for 3 years between 2011 and 2014 to stimulate enterprise by providing support for projects and programmes with significant potential for creating long term private sector led economic growth and employment. In particular it will help those areas and communities that are currently dependent on the public sector make the transition to sustainable private sector-led growth and prosperity.

2012 Lotus Evora Updates

Price
Base price increase of $2000 for Evora however Sport Pack is now standard so really a $500 increase in price since that option goes for $1500.

Sat Nav
One of the most prominent interior modifications has come from the change in Satellite Navigation System. Both the Evora & Evora S Tech Pack option will now feature the Pioneer F930BT.

Highlights of the new unit include:

  • Direct Ipod or Iphone Control
  • An App mode that enables you to listen to music and video from your Ipod or Iphone apps
  • Eco Drive, which evaluates your driving performance including accelaration, braking and C02 emissions
  • TTS (Text to Speech) which provides detailed voice guidance messages in 18 languages, relaying traffic information and suggest new routes based on Traffic Message Channel

Exterior Colour Options
There is a selection of new exterior colours, including 3 colours unique to the Evora.

Standard colours – 2 colours

  • Ardent Red
  • Solar Yellow

Metallic colours (optional) – 6 colours

  • Racing Green
  • Sienna Brown
  • Starlight Black
  • Arctic Silver
  • Carbon Grey
  • Nightfall Blue

Premium colours (optional) – 3 common colours with the range
+ 3 Evora specific colours

  • Velvet Red
  • Aspen White
  • Laser Blue
  • Amethyst Grey/Only available on Evora
  • Frost Blue/Only available on Evora
  • Autumn Bronze/Only available on Evora

Motorsport colours

  • Motorsport Black
  • Motorsport Green

Floor Mats
A new design of floor mats will be available as part of the Premium
Packs. A new logo will be introduced along with refined, high quality
leather piping.

Brake Callipers
Red Caliper Brakes are now standard on the Evora S and are part of teh Sport Pack on the Evora.

New Wheel Styles
There will be a range of 7 wheels for the MY12 Evora with 2 new additions:

  • Design wheel, Gunmetal Grey, forged (19″ front and 20″ rear)
  • Design wheel, Gloss Black, forged (19″ front and 20″ rear)

New Exhaust
The new exhaust for MY12 improves the engine note, giving the Evora a sportier tone. Within the exhaust a valve opens above 4700 rpm, changing the flow of exhaust gases, increasing the volume. When the sport button is depressed the valve stays permanently open, giving an exhaust sound commensurate with the car performance.

The exhaust gas primary flow path goes through a multi chamber silencing system which reduces noise. This silencing system generates excessive back pressure at higher engine rpm and could damage the engine. The valve activation occurs to protect the engine from the back pressure, allowing only a small amount of exhaust gas to pass through
the silencing system.

The naturally aspirated Evora with no Sport Pack will open its valve at 4700 rpm but only the sport button in the Sport Pack will override it.

Interior
Three different optional Premium interiors can now be specified on the Evora range: Premium, Premium Suede Tex or Premium Sport.

The leather grade has been improved over MY11 giving an immediate better quality perception of the car. The interior colour break down will also change. The cabin will now be fully trimmed in the colour of the Premium Pack selected.

Premium
For the Premium option there is a wide range of leather colours including Ebony Black, Ivory White, Venom Red, Cognac Brown, Imperial Blue, Cocoa Brown and Ash Grey.

Premium SuedeTex®
A double material seat with Ebony Black Leather and Slate Grey Suede Tex® is also available.

White with premium option all stitching in piping is in the same tonal colour as the selected leather. It is also important to note that all seats also come with tonal piping and the Lotus roundel embossed into the headrest.

Premium Sport
On the Premium Sport option a range of four leather colours are available, Ebony Black, Venom Red, Cocoa Brown and Imperial Blue. The seat itself now has a different stitch pattern, carbon effect leather inserts, a contrast stitch, which is also replicated throughout the rest of the interior. In the Premium Sport Pack the Lotus roundel emblem will be embroidered onto the headrest.

Other improvements

  • Chrome Door Handles
  • Headlights-Xenon standard fit
  • Gear Knob-Better
  • Vent & Door Surrounds-In leather
  • Close Ratio 6 Speed Manual Gearbox-Standard
  • Interior Grab Handle-From plastic to leather

Download the 2012 Lotus Evora Brochure (PDF)

via Abraham Reyes/Newport European Motorcars

Lotus to cease production of 2ZZ-GE engined Elise/Exige

Lotus Cars has notified US dealers that the current generation of 2ZZ-GE engined Exige and Elise will cease production this July on Model Year 11. Toyota has already stopped production of the 2ZZ-GE engine and Lotus has been buliding cars using stockpiled engines ever since.

There are to be 3 final Elise and Exige versions – “Final Editions” to be built between now and July 2011, for arrival in the US and Canada between June – August 2011. These are to be produced in strictly limited numbers as the supply of engines for production is approaching exhaustion. Interested customers need to reserve their cars NOW. The specifications of the 3 final edition cars are listed below:

Exige S260 Final Edition

Production Run: 30
An excellent value proposition, available in choice of color, these are based on the current Exige 240 spec with power enhanced to 260bhp. Tour pack, track pack and LSD are standard equipment.

Basics
• 257 horsepower supercharged and intercooled 1.8 Liter, mid-mounted 4-cylinder engine
• Multi-point fuel injection system with electronic ignition and throttle control
• Synchromesh 6-speed transaxle with lockout reverse gear
• Variable slip traction control
• Launch Control

Standard Fitment
• Touring Package with sport seats trimmed in your choice of black, red, magnolia or biscuit
leather.
• Track Package with double adjustable Ohlins dampers.
• Torsen (Torque-sensing) Limited Slip Differential.
• Black Y type 5 spoke forged wheels with A048 tires.
• Metallic paint range at no additional charge.

Options
• Choice of full range of current colors
• StarShield

Production Details
• Limited to 30 units for North America
• May/June production

MSRP
• $67,500 plus destination

Exige S260 Final Edition – Matte Black

Production run: 25
Based on the stunning Matt Black Exige Scura sold in Europe with great success, some changes for the US market to ensure that this car is even better value.

Basics
• 257 horsepower supercharged and intercooled 1.8 Liter, mid-mounted 4-cylinder engine
• Multi-point fuel injection system with electronic ignition and throttle control
• Synchromesh 6-speed transaxle with lockout reverse gear
• Variable slip traction control
• Launch Control

Standard Fitment
• Touring Package with sport seats trimmed in black Alcantara
• Track Package with double adjustable Ohlins dampers
• Torsen (Torque-sensing) Limited Slip Differential
• Black 5-spoke ultra lightweight forged wheels with A048 tires
• Special Matte Black paint
• Special numbered plaque

Options
• No options available

Production Details
• Limited to 25 units for North America
• May/June production

MSRP
• $69,900 plus destination

Elise SC Final Edition

Production run: 15
With a color scheme based upon the “Club Racer” Elise sold in Europe. Available in four colors with a high standard specification makes this Final Edition Elise an excellent value proposition. Extremely limited production run of 15 cars to close out the model in North America.

Basics
• 220 horsepower supercharged 1.8 Liter, mid-mounted 4-cylinder engine
• Multi-point fuel injection system with electronic ignition and throttle control
• Synchromesh 6-speed transaxle with lockout reverse gear

Standard Fitment
• Touring Package with sport seats trimmed in black Alcantara
• Bilstein sport pack dampers with Eibach springs
• Torsen (Torque-sensing) Limited Slip Differential
• Black 5 Y- spoke forged wheels with A048 tires
• Black rear diffuser
• Matte Black painted hard top, roll bar cover, transom panel and door mirrors
• Special numbered plaque

Options
• 4 no charge color options: Ardent Red, Aspen White, Chrome Orange and Carbon Grey
• StarShield

Production Details
• Limited to 15 units for North America
• May/June production

MSRP
• $57,500 plus destination
• $995 StarShield

Information via Lotus of Atlanta and Lotus of Newport Beach

Lotus Evora featured on Desperate Housewives

Lotus PR has had a great coup with the Lotus Evora being featured in a long segment on the hit AB show Desperate Housewives.

The car is shown and mentioned by name multiple times along with shots of the main characters getting taken in by the driving experience. By working a mention of the price into the show, Lotus has manged to make it simulateousely aspirational and affordable – kudos to Dany and the team.

Lotus Type 125 Track Debut

Jean Alesi and James Rossiter put the F1 inspired race machine through its paces at the Autodromo di Vallelunga

Lotus’ F1 inspired customer race car, the Type 125, had its first official run out at the Italian track earlier this week as F1 legend Jean Alesi and Lotus factory driver James Rossiter completed over 200 kilometres during the two day test.

Commenting on the test, Lotus’ Director of Motorsport Operations, Miodrag Kotur said: “We’re very happy with the initial performance of the car, there are still some things that we want to improve on but that’s natural at this stage and that’s exactly why we test. Between them Jean Alesi and James Rossiter have an incredible wealth of experience and they put this to good use in Vallelunga.”
Lotus Type 125 Ambassador Jean Alesi said: “Testing is always a big challenge, it’s a different kind of pressure to racing but you still can’t relax for a second. I enjoyed my first outing in the car, it’s great to be involved at such a crucial stage in the cars’ development, I really feel like I can help to make this car as fun to drive as possible.”

Lotus factory driver James Rossiter said: “The Type 125 is unique, it’s intense, it’s extreme and it’s very raw. I can honestly say that I think it’s the closest a ‘normal’ person can get to driving an F1 car. Vallelunga was great, we learnt a lot about the car there and I’m really looking forward to the next test in a few days, it will be really interesting to see how the car responds to the conditions of a very different track.”

Next week (25th and 26th January) the Type 125 will test at Yas Marina Circuit, Abu Dhabi’s F1 track, where Alesi and Rossiter will be joined by a very special ‘yet-to-be-announced’ test driver before 15 potential buyers get their chance behind the wheel.

Lotus vs Lotus

The two Lotus saga continues with Lotus Renault (Group Lotus) launching their new livery while Team Lotus (formerly Lotus Racing) have begun rebranding their headquarters.

Lotus Renault livery

The Lotus Renault F1 team (backed by Group Lotus) officially launched its JPS inspired black and gold livery today, displaying it on their 2010 car. The team also announced that they would be racing under a British license this year which means that any wins would be accoumanied by “God save the queen”. Head over to F1Fanatic for many more photos of the launch.

[via F1Fanatic.co.uk]

Team Lotus Rebranding
At the same time, Team Lotus just put out this video showing their rebranding of the head quarters with the classic Team Lotus logo and colours. While the Chapman family has formally withdrawn support from the former Lotus Racing team, the British High Courts are set to decide on the ownership of the name later this year.

Lotus Management Additions

Lotus add to expertise with two further appointments: industry leader Karl-Heinz Kalbfell and former Ferrari General Manager (EMEA), Guillaume Chabin.

With an unrivaled pedigree in the automotive industry, Karl-Heinz Kalbfell makes a welcome addition to the Group Lotus management team. Based at the Lotus headquarters in Hethel, Kalbfell, formerly of the BMW Group, will provide operational support and advise Group Lotus Chief Executive Officer Dany Bahar on the most efficient delivery of the business plan.

In addition to Kalbfell, Lotus has appointed Guillaume Chabin as Director of Sales. Chabin held senior positions at Ferrari and prior to this he was involved in the re-launch of Bentley.

Commenting on the appointments, Group Lotus CEO Dany Bahar said: “We are very pleased to have both Karl-Heinz and Guillaume on board. One of the keys to the success of any business is having exceptionally talented people working together effectively, and Karl-Heinz has incredible experience from working in extremely senior positions throughout the automotive industry to bring to the table – he has proven time and time again to have the qualities necessary to succeed in a difficult and fickle industry. His main role initially will be to bring together all our existing efforts across the departments and ensure that we are working effectively as a united force. It’s not enough to have a great business plan on paper, we need to deliver, Karl-Heinz will play a crucial role in making this happen.”

“Having worked with Guillaume previously, I’m fully aware of his capabilities – his business skills and understanding of the vision we have for Lotus complement our existing management line-up perfectly.”

Karl-Heinz Kalbfell said: “I’ve been aware of Lotus over the years and like many in the industry, I have watched with growing interest as Lotus has developed under Dany Bahar and his team. It’s not often that you get the opportunity to work with such an iconic automotive brand at such an exciting stage of its development and I really feel that now is the perfect time for me to contribute towards the future of Lotus. I have many years and some very demanding positions under my belt which allow me a lot of experience to draw upon. I’m ready for all the challenges that Lotus will bring.”

Commenting on his new role, Guillaume Chabin, Director of Sales for Lotus Cars, said: “Joining Lotus was an easy decision for me to make – having previously been involved in the re-birth of an iconic British brand when I was working at Bentley, I know the challenges and opportunities that lie ahead – this is a crucial time for Lotus and I’m very happy to be on board.”

Lotus Management on the Future of Lotus (GGLC Exclusive Interviews)

GGLC attended the North America launch of the new Lotus range at the LA Auto Show and got a chance to speak to senior management about their plans for Lotus and the challenges in launching 5 new cars in a short span of time. Short descriptions of the interviews and their major points are below but we recommend you watch the actual videos to get a sense about the future direction of Lotus

First up we spoke to Dany Bahar, the CEO of Group Lotus about his vision for the future of the company and why they were launching so many cars in such a short timeframe. Major points that he confirmed were:

  • Not all cars will be going to aluminium skins, the Elise will remain a composite body
  • Motorsports activities will include Evora GT4, Evora GT2, IndyCar (bespoke engine and aero)
  • Simultaneous worldwide launch with an intended volume of 6-7000 cars per year

Next up was Donato Coco, Head of Lotus Design and the man behind the 5 cars on display. He spoke to us about the challenges in designing iconic cars like the Esprit as well as the goals for the design language for the Lotus range. Our favorite quite here was that the design for the new front ends has been inspired by the original Lotus Seven and if you look at the cars (especially the Elise) it does actually come through.

Finally we spoke to Wolf Zimmermann, CTO of Lotus about the challenges in rapidly developing 5 new cars. This was a great interview with reasons behind various decisions and we recommend you watch the whole video below. Significant points include:

  • Aluminium bodies are required because composite cannot provide the required quality and shapes for the new designs
  • Engines are not yet confirmed but will be decided in the next few months
  • VVA architecture and manufacturing will have to be upgraded to meet targets
  • Lotus Engineering is already involved in some of the design processes

Metamorphosis

met•a•mor•pho•sis n. pl. met•a•mor•pho•ses

1. A transformation, as by magic or sorcery.
2. A marked change in appearance, character, condition, or function.
3. Biology A change in the form and often habits of an animal during normal development after the embryonic stage

Lotus-Metamorphosis

To celebrate the new changes at Lotus, the company has joined forces with award winning French artist Gerard Rancinan for a new publicity stunt called the Lotus Metamorphosis. The Lotus Metamorphosis represents a series of seven images created by Gerard Rancinan, together with a book French writer, Caroline Gaudriault. The Lotus Metamorphosis project is meant to capture the essence of the brand’s recent evolution.

With a perfect example of art in motion, Lotus are set to unveil Metamorphosis – a unique collaboration between Lotus and the award winning French artist Gérard Rancinan – on Friday (12th November) at an exclusive VIP event in Los Angeles. Metamorphosis is a selection of seven stunning images alongside a book created by French writer, Caroline Gaudriault. Both elements aim to capture the essence of Lotus’ evolution.

Lotus CEO Dany Bahar said: “Lotus is currently going through a complete metamorphosis and at times it can be a real challenge to communicate the transition of a brand, especially one as iconic as Lotus. The passion people have for our brand can be both a blessing and a curse, everyone has a strong opinion – for this reason, we are always looking for creative ways to reach out to the world. When the idea was presented to me, I couldn’t resist. Gérard is an exceptional artist, I have followed his work closely over the years and I felt instinctively that he would be the perfect person to demonstrate our vision and encapsulate the spirit of our brand with his images. People are in for a real treat when they see all seven.”

Gérard Rancinan creator of Metamorphosis said: “I can see a clear artistic link between the work of Lotus and my photographs in terms of commitment, the relevance of the subject matter, the audacity of the creator, the beauty of the gesture and the perfection of the object. We are engaged in a dialogue which takes place on the same terrain: the world of art.”

Caroline Gaudriault author of the Metamorphosis book said: “Authors always look for a good story to use as a kind of canvas; their characters take on the form of living matter; they introduce twists and turns in their narratives in an attempt to surprise their readers. By immersing myself in the Lotus saga, I was able to find all the material I needed to create a feuilleton drawn from real life.”

Lotus Director of Design Donato Coco said: “From a design perspective Lotus is in full metamorphosis and it’s a natural progression for any forward thinking brand, in my view we are retaining the core DNA through everything we’re doing – the way I see it, Lotus is more Lotus now than ever before. We obsessively seek innovation, we are unique and we are bold, that is what Lotus is about. With the Metamorphosis collaboration we are simply spreading our wings. The project means a great deal to me personally, I have known Gérard for many years and we inspire each other through our work – he completely understands our vision for the future of Lotus whilst still paying great respect to our past.”

[press release from Lotus]