Lotus returns to the Big Screen

This weekend ‘The Host’ hits cinemas and stars the Lotus Evora amongst its beautiful cast.

Evora - The Host

The long awaited movie adaptation of ‘The Host’ written by Stephanie Myer, author of ‘The Twilight Saga’ premiered in LA on 19th March and will be on international release from March 22nd at which time big screens all over the world will be alight with a fleet of awesome looking Lotus Evoras.

The movie follows the plight of ‘Melanie’ played by Irish actress Saoirse Ronan as she battles an unforeseen enemy lead by ‘Seeker’ played by Hollywood favourite Diane Kruger. A romantic action-adventure which sees Melanie join resistance fighters as they battle for the survival of the human race, ‘The Host’ is a tale of spirit, individuality and determination – traits that echo Lotus’ own character.

Treated in a chrome vinyl wrap and fitted with special-effect lighting, the Evoras are driven by the ‘baddies’ of the piece. It is the mission of ‘The Seekers’ to rid earth from all human negativity achieving this by invading human ‘hosts’ and cleansing their minds and erasing their memories to build a neutral race devoid of character and emotion.

Negotiations for a “hero car for ‘Lead Seeker’” started in early October 2011 and by the end of the month Lotus had agreed to provide a number of Evoras to the project directed by its screenwriter Andrew Niccol who was looking for an extraordinary car for the role. The Lotus Evora was chosen for its stunning and futuristic aesthetic, which when juxtaposed with contemporary locations, gives a truly alien element to the Sci-Fi movie.

Lotus has a strong cinematic history; with appearances in two ‘Bond’ films – in ‘The Spy Who Loved Me’ out-racing a motorbike and helicopter before taking to the sea as the iconic submersible Esprit, and in a cool role in ‘For Your Eyes Only’; “cornering like its on rails” with Julia Roberts at the wheel in ‘Pretty Woman’; and taking part in an adrenaline fuelled chase sequence along the San Francisco coastline with Sharon Stone in ‘Basic Instinct’.

No doubt the dynamic driving scenes featured in ‘The Host’ will take their place alongside these exciting movie moments as stand out performances for Lotus.

Senna pre-release screening with director Asif Kapadia

By special arrangement with F1 in America and The San Francisco Formula 1 Group, ‘SENNA’ will be shown Thursday, August 18th, ahead of general release in the San Francisco Bay Area.

Director Asif Kapadia has graciously arranged to make time to attend this special San Francisco screening to discuss the film for a truly one-of-a-kind evening with you – all interested in the film and it’s legendary subject are welcome to attend.

Over 15,000 hours of archive footage were considered by Kapadia for a work of film that critics, F1 fans, non-race fans and especially the Senna family love. The film has been moving moviegoers around the world since it opened last October, and hit the ground running in the United States earlier this year taking the 2011 World Cinema Documentary Audience Award at Sundance.

This event is happening with the support of friends and the greater car club/racing community, and members of the Brazilian community are particularly encouraged to attend. This showing will not be advertised, so please spread the word around your favorite forums and boards about this special night. Movie posters will be available at the screening, while supplies last.

We cannot thank everyone’s support enough for making this very special evening possible for all fans of racing and the film’s hero, Ayrton Senna.

Asif Kapadia, Director:
BAFTA award-winning filmmaker Asif Kapadia is known for his visually striking films. He has an interest in exploring the lives of ‘outsiders’: characters living in timeless, extreme and unforgiving circumstances or landscapes. His films have been awarded and distributed internationally and show how versatile and expressive British cinema can be. Visit http://sennamovie.com/ for a complete bio.

Click here for tickets to this special San Francisco only advance screening with Director, Asif Kapadia.

SENNA opens in Berkeley and San Francisco August 19th, and Palo Alto on August 26th. Visit http://bit.ly/sfsenna for upcoming SF screenings, and http://on.fb.me/p88l4j for more on Palo Alto screening events.

Official Senna movie website (reviews, theaters, trailer)