Tag: sponsor

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DuPont Refinish joins Lotus Racing As An Official Technical Supplier

DuPont Refinish has become an Official Technical Supplier to the Lotus Racing Formula One™ team with immediate effect. The agreement, signed at the German Grand Prix in Hockenheim on Sunday 25 July 2010, sees the paint manufacturer provide full technical support to Lotus Racing, the fastest new team in the 2010 FIA Formula One™ World Championship. Over 600 million global TV viewers will see the DuPont Refinish liquid logo on the team’s T127 race cars during each Grand Prix for the rest of the season, as well as on the team transporter trucks, the team motorhome and in the Lotus Racing garage at race-tracks around the world.

Dupont Refinish Ad

The paint used on Formula One™ cars plays a very important role in the car’s performance both on and off track, which is why DuPont Refinish and its high-tech paint systems is an ideal paint partner for Lotus Racing. Important criteria are low weight, combined with optimum thickness, thermal stability, resistance to mechanical stresses such as stone chips and debris, and colour brilliance to ensure the cars look their best for television audiences and spectators. The Lotus Racing T127 race cars, and the trucks that transport them to races around the world, have all been painted in the already iconic Lotus Racing green and yellow livery with the highly productive DuPont Refinish paint systems. The fast drying properties of the paint also perfectly complement the world of Formula One™ where it is crucial to get the cars back on track as quickly as possible after any body damage.

German GP race action

Tony Fernandes, Lotus Racing Team Principal, comments, “I’m delighted that a company of the calibre of DuPont Refinish has joined us as an Official Technical Supplier. It is a very good example of how far Lotus Racing has already come in our short life that we are attracting such prestigious brands to work with us, and we are all excited about the commercial and brand benefits we will bring each other.”

Michael Maier, DuPont Refinish brand manager, comments, “We are obviously delighted to be supporting Lotus Racing and we hope to keep working together to achieve first-class results.”

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GGLC sponsors Tyler McQuarrie

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The Golden Gate Lotus Club is proud to announce that we are now officially sponsoring Tyler McQuarrie and LPL Motorsports in the SCCA World Challenge series. Tyler has been campaigning a Lotus Exige S in the GTS class and followed up his Long Beach win with second places in both races of the Mosport double-header over the weekend.

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We wish Tyler all the best for the rest of the season and will be following his career with great interest. Fans will be able to keep up with the McQuarrie and the LPL Motorsports team by following McQuarrie on Twitter, at http://www.twitter.com/tylermcquarrie

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CNN to sponsor Lotus Racing

CNNLotus Racing and CNN International have today announced a partnership deal that sees the newest Formula One™ team entering into a long-term agreement with the world’s leading news network. CNN’s world famous logos will feature on the T127 race cars, the drivers’ overalls and on all team clothing.

The deal will be managed by CNN’s commercial ‘Partner Solutions Group’ and is led by Rani Raad, senior vice president CNN International Advertising Sales.

“The combination of two such iconic and aspirational global brands fits perfectly with CNN International’s worldwide reach and brand positioning,” said Raad. “This unique partnership with Lotus Racing takes CNN International into a new era of marketing and promotions and puts us in front of a worldwide audience of millions.”

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A delighted Lotus Racing Team Principal Tony Fernandes commented: “We are very proud to welcome CNN into the Lotus Racing family. It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us. The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns.”

[press release from Lotus Racing]

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Lotus to sponsor the Lotus Challenge Series

Lotus Cars USA has become the title sponsor of the Lotus Challenge Series for the 2009 season. Head on over to Lotus Challenge Series website to sign up for one of their 5 remaining dates this year including Laguna Seca (July 16-17), Infineon (Oct 8-9) and Spring Mountain (November 8–9, during WCLM 09)

PRESS RELEASE

Lotus Cars USA, Inc. Announces Title Sponsorship of Growing Lotus Challenge Series

Duluth, GA, June 25, 2009 – Lotus Cars USA, Inc. is pleased to announce that Lotus will be the Title Sponsor of the growing Lotus Challenge Series.

The Lotus Challenge Series was begun in 2008 by long-time Lotus enthusiast Jim Navarro along with critical support from other Lotus aficionados Jack Fried and Robb Bonanno. To help expand the Lotus Challenge Series to the east and continually improve the series, Jim recently took on a fellow racer as a partner in the series – Tom Hughes.

“When the Series 2 Elise came to the United States market for the first time in 2004, I immediately bought one and drove it straight to the track,” said Lotus Challenge Series founder and President Jim Navarro. “I decided it would be great to have a time trial and club race series where like-minded Lotus enthusiasts could enjoy their cars and improve their driving skills together, so Jack, Robb and I worked hard to build up the series last year. I’m proud of what we’ve built thus far in the Lotus Challenge Series and I particularly appreciate that all of our participants understand our series emphasizes safety and intelligence on the race track and they all drive accordingly.”

The inaugural year of the Lotus Challenge Series in 2008 was comprised of eight events with six at various California tracks and two events at Spring Mountain Motorsports Ranch in Pahrump, Nevada. The first year of the series was a great success with full grids and a lot of fun and camaraderie enjoyed by all the Lotus racing participants.

With a good, solid first full year of learning and experience under their belt, the Lotus Challenge Series has been expanded for the 2009 season to 10 western US events (see included schedule), initially, and is now in the process of expanding further with an additional 4 events being planned for Lotus owners to enjoy in Texas. As the race schedule is expanding for the series, the variety of the venues is as well with upcoming events scheduled at the revered Laguna Seca Raceway in Monterey and famous Infineon Raceway in Sonoma.

“The Lotus Challenge Series is a very well run organization that’s expanding through providing Lotus owners a fun, safe and positive environment in which to enjoy their Lotus vehicles and improve their driving skills,” said Lotus Cars USA, Inc. Director of Operations Arnie Johnson. “What Jim Navarro, Tom Hughes, Jack Fried, Robb Bonanno and all of the participants in the Lotus Challenge Series are doing is fostering tremendous enthusiasm and goodwill for our treasured Lotus marque. We’re extremely proud to support the expansion of the Lotus Challenge Series as the title sponsor and show some of our most devoted Lotus owners how much we appreciate them.”

The full array of Lotus’ current North American product offering competes in the Lotus Challenge Series including various Elise and Exige models and the track-only Exige Cup Car 255 and the current ultimate track-only Lotus 2-Eleven.

Lotus Challenge Series 2009 Competition Schedule:

* January 23 – Streets of Willow, Willow Springs
* February 21 – 22 – Streets of Willow, (SCCA School)
* March 28 – 29 – Spring Mountain Motor Sports Ranch
* April 23 – Willow Springs International Raceway
* May 30 – 31 – Buttonwillow Raceway Park
* July 16 – 17 – Laguna Seca Raceway
* August 8 – Streets of Willow, Willow Springs
* September 3 – Buttonwillow Raceway Park
* October 8 – 9 – Infineon Raceway
* November 8 – 9 – Spring Mountain Motor Sports Ranch

As the Lotus Challenge Series continues to grow in participation and expand into other parts of the country, the dates and details for new events in the south and on the east coast for 2010 will be announced in August 2009.