Lotus Management on the Future of Lotus (GGLC Exclusive Interviews)

GGLC attended the North America launch of the new Lotus range at the LA Auto Show and got a chance to speak to senior management about their plans for Lotus and the challenges in launching 5 new cars in a short span of time. Short descriptions of the interviews and their major points are below but we recommend you watch the actual videos to get a sense about the future direction of Lotus

First up we spoke to Dany Bahar, the CEO of Group Lotus about his vision for the future of the company and why they were launching so many cars in such a short timeframe. Major points that he confirmed were:

  • Not all cars will be going to aluminium skins, the Elise will remain a composite body
  • Motorsports activities will include Evora GT4, Evora GT2, IndyCar (bespoke engine and aero)
  • Simultaneous worldwide launch with an intended volume of 6-7000 cars per year

Next up was Donato Coco, Head of Lotus Design and the man behind the 5 cars on display. He spoke to us about the challenges in designing iconic cars like the Esprit as well as the goals for the design language for the Lotus range. Our favorite quite here was that the design for the new front ends has been inspired by the original Lotus Seven and if you look at the cars (especially the Elise) it does actually come through.

Finally we spoke to Wolf Zimmermann, CTO of Lotus about the challenges in rapidly developing 5 new cars. This was a great interview with reasons behind various decisions and we recommend you watch the whole video below. Significant points include:

  • Aluminium bodies are required because composite cannot provide the required quality and shapes for the new designs
  • Engines are not yet confirmed but will be decided in the next few months
  • VVA architecture and manufacturing will have to be upgraded to meet targets
  • Lotus Engineering is already involved in some of the design processes

Metamorphosis

met•a•mor•pho•sis n. pl. met•a•mor•pho•ses

1. A transformation, as by magic or sorcery.
2. A marked change in appearance, character, condition, or function.
3. Biology A change in the form and often habits of an animal during normal development after the embryonic stage

Lotus-Metamorphosis

To celebrate the new changes at Lotus, the company has joined forces with award winning French artist Gerard Rancinan for a new publicity stunt called the Lotus Metamorphosis. The Lotus Metamorphosis represents a series of seven images created by Gerard Rancinan, together with a book French writer, Caroline Gaudriault. The Lotus Metamorphosis project is meant to capture the essence of the brand’s recent evolution.

With a perfect example of art in motion, Lotus are set to unveil Metamorphosis – a unique collaboration between Lotus and the award winning French artist Gérard Rancinan – on Friday (12th November) at an exclusive VIP event in Los Angeles. Metamorphosis is a selection of seven stunning images alongside a book created by French writer, Caroline Gaudriault. Both elements aim to capture the essence of Lotus’ evolution.

Lotus CEO Dany Bahar said: “Lotus is currently going through a complete metamorphosis and at times it can be a real challenge to communicate the transition of a brand, especially one as iconic as Lotus. The passion people have for our brand can be both a blessing and a curse, everyone has a strong opinion – for this reason, we are always looking for creative ways to reach out to the world. When the idea was presented to me, I couldn’t resist. Gérard is an exceptional artist, I have followed his work closely over the years and I felt instinctively that he would be the perfect person to demonstrate our vision and encapsulate the spirit of our brand with his images. People are in for a real treat when they see all seven.”

Gérard Rancinan creator of Metamorphosis said: “I can see a clear artistic link between the work of Lotus and my photographs in terms of commitment, the relevance of the subject matter, the audacity of the creator, the beauty of the gesture and the perfection of the object. We are engaged in a dialogue which takes place on the same terrain: the world of art.”

Caroline Gaudriault author of the Metamorphosis book said: “Authors always look for a good story to use as a kind of canvas; their characters take on the form of living matter; they introduce twists and turns in their narratives in an attempt to surprise their readers. By immersing myself in the Lotus saga, I was able to find all the material I needed to create a feuilleton drawn from real life.”

Lotus Director of Design Donato Coco said: “From a design perspective Lotus is in full metamorphosis and it’s a natural progression for any forward thinking brand, in my view we are retaining the core DNA through everything we’re doing – the way I see it, Lotus is more Lotus now than ever before. We obsessively seek innovation, we are unique and we are bold, that is what Lotus is about. With the Metamorphosis collaboration we are simply spreading our wings. The project means a great deal to me personally, I have known Gérard for many years and we inspire each other through our work – he completely understands our vision for the future of Lotus whilst still paying great respect to our past.”

[press release from Lotus]

Evora Carbon concept revealed

The multi-award winning Lotus Evora provides the basis of the stunning carbon design concept unveiled at the 80th Geneva Motorshow. The car boasts a stylish carbon fibre, leather and alcantara interior, aggressive carbon diffuser and an evocative high tech composite body.

Lotus Evora Carbon Concept

The Evora Carbon Concept car emphasises Lotus’ motorsport pedigree, utilising beautiful high quality materials with exposed carbon fibre and plush alcantara. The striking white concept car is finished in an advanced water based pearlesent paint that contrasts with the exquisitely finished weave on the carbon fibre panels.

The head turning looks of the Evora Carbon Concept car provide a more purposeful, planted stance with the car looking lower and more aggressive. This styling direction is continued with a structural carbon fibre roof, Lotus Motorsport influenced carbon diffuser and carbon splitter. The Evora Carbon Concept car retains the same class leading handling and high tech aluminium bonded and extruded chassis of the production car.

The contemporary interior of the Evora Carbon Concept car combines the lustre of the carbon panels with perforated leather and matt alcantara. The bespoke interior uses swathes of sumptuous grey alcantara to cover the footwell, dashboard and roof. The soft texture of the leather and alcantara are juxtaposed with the hard surfaces of the carbon fibre to provide a satisfying sensory experience. k

The Evora Carbon Concept car has diamond cut forged 19” alloy wheels front and rear, shod with Pirelli P-Zero Corsa tyres (235/35 wide front and 285/30 wide rear). The wheels and tyres give the Evora real presence filling the wheel arches and giving the car a purposeful appearance.

Donato Coco, Director of Lotus Design commented, “The design of the Evora Carbon Concept car features exotic, high tech materials that offer a good synergy with the Lotus brand image, expressing our motorsport heritage and history of stylish sports cars for which Lotus are renowned.”

[press release from Lotus]

New Lotus Elise Model Year 2011

The new Lotus Elise probably has the lowest CO2 for its performance for any gasoline high performance sportscar in the world

elises3a

The Lotus Elise revolutionised the sportscar market 14 years ago when the small lightweight agile 2-seat mid engine sportscar was introduced. By ensuring that the Elise stuck rigidly to Lotus’ core values of performance through light weight, the Elise was able to produce supercar performance with city car economy.

Making its debut at the 80th International Geneva Motorshow, the 2011 model year Lotus Elise introduces a number of changes and improvements to maintain its class leading position.

For the 2011 model year, the Elise range will consist of the following variants:

· Lotus Elise – 136 PS, less than 155 g of CO2 /km – new 1.6 litre engine
· Lotus Elise R – 192 PS, 196 g of CO2 /km – 1.8 litre engine
· Lotus Elise SC – 220 PS, 199 g of CO2 /km – 1.8 litre supercharged engine

Key changes and improvements to the whole of the 2011 model year Elise range

· New evolution body design incorporating new front clamshell, rear bumper and engine cover
· New all in one integrated headlights including LED day light running lights and LED direction indicators
· Improved aerodynamics with a reduction in Cd by 4%, resulting in better fuel economy
· New cast and forged wheels
· Vehicle warranty increased from 2 years to 3 years and 36, 000 miles

Additional changes for the 2011 model year entry level Lotus Elise
· New high technology 1ZR-FAE 1.6 litre engine with Valvematic and Dual VVT-I technology to optimise the performance and efficiency of the engine
· Less than 155 g of CO2 per km (an improvement of over 13% compared to the 2010 Elise S)*
· Combined fuel consumption 6.14 litres / 100 km (46 mpg)*
· New 6 speed close ratio gearbox
· Cruise control available as part of the Touring pack

The body – an evolution
Lotus-Elise-front-refresh-Geneva
The new 2011 model year Elise range is on sale now and will be in showrooms from April 2010. The body of the new 2011 model year Elise is an evolution of the iconic Elise design, retaining the character and style, while offering a more planted, purposeful stance and a pure, contemporary look that links it to the Evora. As with all Lotus product the design is an exciting blend of dramatic style and functional efficiency

elises3g
The new Elise body has a fresh sculptured front, including a new bumper, front clam and access panel that combine to give the Elise a wider look with more road presence.

Lotus-Elise-rear-refresh-Geneva
At the rear of the car the new engine has been encased by a distinctive “twin-spine” engine cover whilst lower down a more aggressive diffuser is tightly wrapped by an elegant new bumper design that now includes the rear licence plate.

elises3a
New headlamp units with distinctively sculptured LED lighting guides (incorporating daytime running lamps and direction indicators) give a contemporary twist to this classic design. Elsewhere, the signature, Lotus “mouth” and familiar sculptured forms have been sensitively refined to give a crisper, more dynamic look. The repositioning of lamp functions has enabled the creation of broad clean surface between the fenders which combines with sleek corner intakes and prominent splitter detail to give a broader more planted stance.

elises3i
The theme of purity is carried through to the cooling apertures that are efficiently finished with a new lightweight aluminium mesh that gives the car a classically sporting character.
elises3h

The rear boot is now opened from the cockpit rather than via a separate key operation. The high quality feel of the Elise is continued throughout the car with the Elise graphic incorporated into the new side LED direction indicators, like those on the Evora.
elises3e

The driving position, from the perfectly positioned pedals and steering wheel, to the comfortable and supportive seats with ProBax** technology means that, like all Lotus cars, the driver becomes part of the car rather than being just a passenger.

With the sleek new body the aerodynamics have improved giving a reduction in the coefficient of drag of 4%.

Finally, a choice of two beautiful, light weight wheel designs are available; an incredibly light forged wheel and a new cast wheel completes the picture for this sensitive update of a Lotus Icon.

Additional changes to the 2011 model year Lotus Elise

The new 2011 model year Elise has a number of additional changes and improvements, with the installation of a new advanced 1.6 litre Valvematic engine meeting EURO 5 regulations. This new engine is 200cc smaller than the outgoing Elise S model and produces similar power (136 PS, 100 kW, 134 hp at 6800 rpm) with maximum torque of 160 Nm, 118 lbft at 4400 rpm, but offers a significant improvement to fuel economy of over 23%, to 6.14 litres / 100km (46 mpg)* and a reduction in CO2 emission by more than 13%*. This provides the new Lotus Elise with the lowest CO2 per performance for any gasoline high performance sportscar in the world. This high technology engine is mated to a new 6-speed manual gearbox, providing closer and more performance orientated ratios than the outgoing 5 speed box.

The 1.6 litre engine is controlled via the bespoke Lotus T6 engine management system. Cruise control is available on the Elise for the first time with the controls present on a stalk located to the left of the steering column.

New cast wheels have been designed specifically for the Elise and the new optional forged wheels weigh just 29.26 kg per set, 2.14 kg lighter than a set of lightweight cast versions. Both are available in silver or black colour.

Dany Bahar, Chief Executive of Group Lotus said, “The Lotus Elise revolutionised the sportscar when it was launched 14 years ago and now the Lotus Elise has become greener, giving drivers access to class leading performance with less guilt.”

Donato Coco, Director of Design said, “The Elise is an iconic sportscar and it was important that we did not complicate its design, so we made the car more pure in its look, improved the aerodynamics, and gave it a more contemporary look with high quality detailing.”

Paul Newsome, Director of Lotus Product Engineering said, “We are always looking at ways of keeping the Elise ahead of its peers and for the 2011 model year we have improved efficiency without losing the innate fun that has made the Elise legendary.”

Andreas Prillmann, Chief Commercial Officer for Lotus Cars said, “In its 14 years of production the Elise has accounted for 32% of all the 61 years of Lotus production, illustrating how significant to the brand and well loved it is. The 2011 model year Elise is greener, purer and more desirable, making it even more relevant to today’s marketplace. The new Elise underlines Lotus’ reputation as one of the most innovative sports car manufacturers in the world.”

Performance

Lotus Elise

0 – 60 mph 6.0 seconds*
0 – 100 km/h 6.7 seconds*
Maximum speed 200 km/h (124 mph)*

Lotus Elise R
0 – 60 mph 5.1 seconds
0 – 100 km/h 5.4 seconds
Maximum speed 222 km/h (138 mph)


Lotus Elise SC

0 – 60 mph 4.3 seconds
0 – 100 km/h 4.6 seconds
Maximum speed 233 km/h (145 mph)

The 2011 model year Elise in more detail.

The Elise – the entry model

Engine

The Lotus Elise introduces the new 1598 cm3, 1ZR-FAE engine, provided by Toyota. The key to this engine’s performance and efficiency is the Valvematic system (a variable valve lift mechanism), which is combined with the dual VVT-i (Variable Valve Timing-intelligent). The engine continuously controls intake valve opening/closing timing and the intake valve lift to vary the volume of the intake airflow, giving significant improvements in efficiency and fuel economy. This ensures optimal performance based on the engines operational condition, thus helping the Elise achieve both high fuel efficiency and high performance.

First of all, the maximum power output is achieved at near maximum revs (engine speed) of 6800 rpm and maximum torque (a respectable 160 Nm, 118 lb.ft) is reached at 4400 rpm. This gives a good combination of mid range pull but also encourages the driver to rev the engine to the maximum permitted engine speed of 7000 rpm (transient rev limit). Like all Elise sportscars, there are three shift up lights, on the binnacle cumulatively lighting when the driver is getting closer to the rev limiter and when all three are illuminated, they flash to indicate that the driver is almost on the rev limiter so time to change up a gear!

The height of the engine cover has been raised by 34mm to accommodate the taller 1ZR engine compared to the previous 1ZZ engine from the outgoing model due, in part, to the additional Valvematic technology included on the new engine. This has given Lotus engineers an opportunity to subtly redesign the rear engine cover to match the design theme from the front and rear of the car.

Chassis
The Lotus Elise is built around the revolutionary and award winning extruded and bonded aluminium chassis, with a lightweight steel rear subframe. The chassis weighs 68 kg (150 lbs) and has a stiffness of 9,800 Nm per degree, giving a high level of control of the suspension. At the rear, and also acting as a rear energy absorbing crash structure, a lightweight steel subframe carries the engine and gearbox. At the front, the radiator and key ancillaries are mounted into a high tech composite energy absorbing crash structure that is both lightweight, compact and over three times more energy absorbing than the equivalent steel structure.

Ride and handling
The legendary Lotus ride and handling gives a superb high performance, sporty drive, combined with a compliant ride and progressive on limit handling, it makes the Elise a car that demands to be driven.

The entry level Lotus Elise weighs 876 kg, making it one of the lightest fully homologated sportscars in the world. This low weight translates into efficient performance with minimal environmental impact in terms of emissions and fuel consumption. The efficiency of the Elise structure means that the 136 PS (100 kW, 134 hp) delivers phenomenal performance.

Few cars can match the delicacy and accuracy of the steering, throttle and brakes of the Elise and all of these factors contribute to the excellent driving experience of the Elise.

Safety
The Elise has high performance AP Racing callipers at the front and Brembo callipers at the rear linked to 282 mm vented and cross-drilled cast iron discs to give excellent stopping power.

The Elise comes as standard with a track tuned ABS system that is designed to be unobtrusive under normal driving conditions. This system is designed to be used on track and has a high threshold, only intervening in emergencies.

The ABS system is linked to a lightweight pedal box with steel pedal arms and extruded aluminium pads. This unit also has an electronic (drive-by-wire) throttle for quick, smooth and more linear engine response.

The impressive braking coupled with excellent handling gives good primary safety and the composite front crash structure and rear crash protection offers efficient secondary safety. Driver and passenger airbags and pre-tensioning seatbelt are standard on all Elise models.

Prices will be announced in March 2010

Lotus Appoints New Director of Design

Press release from Lotus

Group Lotus is delighted to announce the appointment of Mr. Donato Coco as Director of Design for Group Lotus starting 04 January 2010. In this newly created role, Donato will lead all Lotus Design activities for Lotus Cars and Lotus Engineering.

Donato Coco- Director of Design for Group Lotus

Head of Lotus Design, Russell Carr will continue to work on both Lotus products and third party design work, an area which is growing rapidly especially in the emerging Asian markets.

Dany Bahar, Chief Executive Officer of Group Lotus plc said, “The appointment of Donato Coco as the new Director of Design for Lotus puts even more prominence on design within Lotus and strengthens the already talented team. We have a very busy few years ahead of us as we are working on a new strategic business plan which will include the introduction of an all new range of Lotus cars and expansion of our third party design work.”

Donato Coco is looking forward to the new challenge, “Lotus has a reputation for designing evocative sportscars and it is a great honour to take on these responsibilities and challenges. Russell Carr and the rest of the Lotus Design team have already elevated Lotus Design to a globally recognised level and the increase in our third party design work for clients around the world is proof of our capabilities. I am looking forward to building on these foundations to deliver beautiful and relevant Lotus cars designs whilst at the same time acknowledging the peerless heritage and core values of this wonderful British brand.”

Donato Coco was previously Director of Design and Development – Ferrari where he worked on the Ferrari F430 Scuderia coupé and Spider 16M, Ferrari California, 599XX and the F458 Italia. Prior to Ferrari, Donato worked for Automobiles Citroën rising to the position of Chief Designer and was responsible for, amongst others, the Xsara, Picasso, C3, C3 Pluriel, C2, C1, ZX Paris Dakar and the Xsara WRC.

Donato Coco holds an MA in Automotive Design from the Royal College of Art, London, England. Whilst at the RCA, he was awarded first prize in a design competition, which was presented to him by Margaret Thatcher when she was Prime Minister of Great Britain.

Donato Coco is an Italian national. He will be based at the Lotus Headquarters in Hethel, England.

About Lotus Design
Lotus Design has developed a unique understanding of what makes beautiful, iconic vehicles. A passion for design and breadth of experience allows Lotus to influence the whole product development process from the first mood boards and sketches through to production release. Working from a purpose built design studio since 2000, an ever-increasing global client base has seen design work delivered out of the USA, China and Malaysia. Lotus designers have a unique blend of passion and commercial pragmatism having worked on 23 major programmes including 5 production cars for Lotus and 8 production cars for clients, some of which are high volume cars in just 11 years. In each case, Lotus Design has worked closely with the client to deliver a product that fits their brand DNA and is commercially viable.

In addition to highly successful production programmes, Lotus Design also offers concept cars and show car build services presenting an enthralling blend of exterior and interior design that stimulates the customer on a practical, tactile and emotional level. Strong proportion, emotional form, dynamic line, innovative material choice and distinctive graphics are what, subconsciously; create a first and often lasting impression with a customer. In an increasingly competitive market, innovative and exciting design is relevant to all vehicle types and volumes and this is where Lotus Design excels.